skip to main content
Case Studies
Sharp Video Wall is a Grand Slam for  BB&T® Ballpark and Winston-Salem Dash™ Minor League Baseball™ Team

Sharp Video Wall is a Grand Slam for BB&T® Ballpark and Winston-Salem Dash™ Minor League Baseball™ Team

Business Environment Challenges

Prior to the 2009 season, the Winston-Salem Dash (“the Dash”) Minor League Baseball team was previously known as the Twins, Cardinals, Red Birds, Red Sox, Spirits and Warthogs. Despite the name changes, the Class-A Advanced baseball organization was consistently successful in grooming players for the big league. In fact, since joining the Carolina League™ in 1945 as the Cardinals, 349 players in the Winston-Salem, NC-based franchise have moved up to the big league. 

Although its successful tradition laid the foundation for a promising future, the Dash needed a heavy hitter to complete its prestigious “Flow Club” room. The 5,000 square foot, air-conditioned VIP area inside BB&T Ballpark was using five 50" TVs scattered around for entertainment and communications purposes. It needed an upgrade to complete its all-inclusive, upscale, sports bar environment.

Aside from the roughly 70 baseball games per year, there are also about 200 non-baseball events where the Flow Club and other parts of the stadium are used as a destination for events including proms, weddings, class reunions and corporate functions. A traditional projector, pull-down screen and all the cumbersome cords that went along with it, were used for these occasions. It was time to break away from the competition and provide major league amenities in the minor league stadium. That’s when Sharp was asked to step out of the dugout and up to the plate.

“Our season ticket holders and corporate partners love the new displays.”

Corey Bugno, VP of Corporate Partnerships for the Winston-Salem Dash


Case Study, Sports



Winston-Salem Dash/BB&T Ballpark


  • Keeping its VIP area competitive through upgrades
  • Setting up time-consuming projectors for meetings and events
  • Using five 50" TVs scattered around for communications


  • Video wall of four 60" Class (60" diagonal) PN-V601A professional LED displays
  • Wall-mounted 80" Class (80" diagonal) PN-L803C interactive display
  • Ability to show four games at once or one at a time on a big screen


  • Families got more value for their tickets
  • Partners wowed clients through first-rate VIP area
  • Event manager saved time for set-up; can use as a selling point