Case Studies

Dynamic and Eye-Catching Digital Menus Help Supermarket Improve Communication with Customers

Dynamic and Eye-Catching Digital Menus Help Supermarket Improve Communication with Customers

Business Environment Challenges
Locally owned, family-run Tamura Supermarket has served customers in the Waianae, HI area for more than 70 years. To keep up with trends and its expanding customer base, the supermarket recently completed renovations which included an expansion of its deli, fish and produce departments as well as the addition of a pharmacy.

To keep its  customers better informed, Tamura needed a flexible way to communicate up-to-the-minute menu items and daily promotions that could be controlled from anywhere in the store without an Internet connection or a computer. Additionally, a portion of the menu board is dedicated to sponsored advertising directly controlled by the menu board’s sponsor.

“Sharp displays have been proven in the market for years. The quality, contrast ratios, reliability, service and especially the image of the Sharp displays, as far as we are concerned, are the best in the market.”

Mark Evans, CEO of ElectroVue

Industry

Food Service


Organization
Tamura Supermarket

Challenges

  • Needed an eye-catching, dynamic menu that would wow customers, even in a brightly lit store. 
  • Needed to be able to change the content without disturbing the sponsor’s advertisement without the use of a computer or Internet connection. 
  • Needed to increase sales through regular promotions using the menu board.

Solutions

  • Seven Sharp 47" Class (47.1" diagonal) Sharp LED professional displays installed with ElectroMenu technology.

Results

  • Store managers can quickly adjust to market trends because they can easily make changes to the menu boards from anywhere in the store. 
  • Sharp displays are eye-catching and crisp, even in the brightly-lit store. 
  • No computer or Internet connection is required to make changes, making it easier for store managers to manage content on the fly. 
  • Content can be edited and changed around the menu board’s sponsored advertisement, allowing the sponsor to control its own content.