LaMACCHIA Group and Vivalociti is a full-service strategic consultative, design-build, and data solutions partner firm that works exclusively with financial institutions. In 2022, LaMACCHIA began deploying NaViSense from Sharp in various client locations. NaViSense helped clients analyze data and insights they couldn’t rely on before and allowed each branch to elevate the customer experience.
Background
LaMACCHIA Group and Vivalociti is a full-service strategic consultative,
design-build, and data solutions partner firm that works exclusively
with financial institutions. The firm does everything from helping
clients assess where to establish branches to what type of technology
they should deploy in each location. Then LaMACCHIA helps clients
integrate that technology and display the right content on their screens.
LaMACCHIA has helped transform over 130 bank and credit union
corporate centers and branches to elevate the customer experience.
In 2022, LaMACCHIA began deploying NaViSense from Sharp in various
client locations. NaViSense helped clients analyze data and insights they
couldn’t rely on before. The new technology and information allowed
each branch to provide a better customer experience.
Missing Necessary Data
Overall, after deploying NaViSense, LaMACCHIA Group and Vivalociti
found that the banks and credit unions didn’t always have the necessary
data to give appropriate customer service within each branch location.
Tim Klatt, the Director of Retail Strategies says, “Historically, they really
just don’t know what’s going on inside the branches outside of total
numbers on how many accounts were opened, how many transactions
were conducted, and how many employees are in the space. NaViSense
has really given us a sense of knowing who is there and how each branch
can serve that customer base better. NaViSense provides this sense of a
knowledge of who’s in the space and allows the branch to tailor the
environment and provide feedback that is much more appropriate
to the people in the space, and ideally, provide better customer
service.”
Tom Kennedy, President of the LaMACCHIA Group, says, “The
biggest result is knowledge. It tells [the branch] something, right?
It tells them something they don’t know and, complemented with
our data-driven location strategies, makes something powerful and
beneficial for their customers and members.”
Utilizing the Added Value
NaViSense gathers and processes anonymous customer attributes
using off-the-shelf or existing camera sources and edge computing
devices such as RPi4. This cost-effective technology also collects
the dwell time of people in front of a display, as well as a variety
of other attributes, such as their estimated age and gender, the
brand of clothing they are wearing, traffic trends, and more. The
information collected by NaViSense has added value in that it is
being used by LaMACCHIA Group and Vivalociti to improve the
customer experience and enhance decision-making at the banks
and credit union branches, as well as in numerous other settings.
Kennedy says, “To find a stable, accessible platform to drive this
two-way data in an actual branch situation in a meaningful way has
not been present before.”
Klatt says, “I think NaViSense solves a pain point for our customers
that is tied around lack of knowledge. As a company that likes to
try new things, this is exactly in our wheelhouse, and is something
we see a need for. And if we can help shape that need to be more
effective for our industry and also for other industries, I think that’s
something we can get really excited about.”
“I think NaViSense solves a pain point for our customers that is tied around lack of knowledge. As a company that likes to try new things, this is exactly in our wheelhouse, and is something we see a need for. And if we can help shape that need to be more effective for our industry and also for other industries, I think that’s something we can get really excited about.”