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Gary Kayye (Co-Founder & Director – The rAVe Agency):
0:01
I want to introduce you to my two guests who are going to come on and talk about the new active scene product.
0:06
First off, I want to welcome Rich McPherson and Doug Phelps to today's launch and learn.
0:10
Rich, you and I have known each other a long time and we've seen a lot of changes, but no more changes than the category that you're in and that you have managed for many years.
0:20
And that is projection.
0:22
The changes in projection are just staggering.
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Rich McPherson (Senior Product Manager - Sharp NEC Display Solutions of America):
0:25
Yeah, I mean what we figured over 30 years we've known each other, which is that's a long time pretty.
0:31
It's really aging us to tell you the truth.
0:33
But Oh well that's that's that's like it will move on.
0:36
Yeah.
0:37
In the projector industry.
0:38
I mean look back in the beginning we had CRT projectors that were 200 plus pounds.
0:44
It produced 120, 150 lumens.
0:47
Now you have a little projector box that's 3 by 2 by 1/2 inch thick.
0:52
It produces 400.
0:53
It's insane that you could think, you know, you went from this big behemoth down to this little tiny box.
0:59
Yeah, that's not the kind of category we're talking about, but it's still, it's unreal that it's transferred or transformed so much through the years to get to that point, you know.
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Kayye:
1:05
And and and 30 years might seem like a long time, but it's really not.
1:12
I mean for technology this has been a very fast moving industry and obviously Avery Dennison has noticed the change in the ability to use small projectors and and short throw projectors and laser projection.
1:26
It's transformed what you do.
1:28
Doug, why don't you introduce yourself and introduce your company a little bit?
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Doug Phelps (Business Development Manager, Architectural Films – Avery Dennison):
1:32
Sure.
1:33
My name is Doug Phelps, I'm Business Development Manager for Avery Dennison.
1:38
On the graphics side, our company manufacturers automotive window films and we also do a full line of architectural window films.
1:46
And then in that product category is a product called Vela Smart film and that's the one we're going to be talking about today.
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Kayye:
1:53
Yeah.
1:53
And and you're going to understand this inside and out, but there's this awesome opportunity for you to introduce signage into all spaces where there is glass.
2:02
It's a pretty neat technology.
2:04
It's really simple.
2:06
It's it's just mind boggling to me that this hasn't been around for many years.
2:10
But in reality there's been different companies have tried to do this in different ways.
2:15
But now with the advent of laser projection, small projectors and your new Vela technology, we now have the ability to do this.
2:24
So we have a video that explains this technology that I want to see if we can queue up and run that video really quickly.
2:31
So can we get can we do that real quickly?
2:33
Shows how this technology works.
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Video Narrator:
2:39
Sharp NEC Display Solutions presents ActiveScene, a solution space offering that turns underutilized glass into dynamic signage and privacy.
2:55
Activecene works in conjunction with Vela Film by Avery Dennison.
2:59
Designed as a two piece display system, the film placed on glass becomes a projection surface.
3:13
When the film is in the off state it becomes opaque that can be used for privacy or rear projection.
3:21
Turned on, the film becomes transparent, providing unobtrusive views into your location.
3:55
The complete ActiveScene solution includes a site survey, projector and lens, Vela Film and media player controller and all necessary hardware and cables.
4:08
Installation and testing of the system are also included.
4:12
ActiveScene transform everyday glass into your own on demand digital signage solution.
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Video insert:
Footage and product images of ActiveScene being used on glass surfaces in a conference room, a coffee shop with large windows, a museum exhibition, a retail store, a library, and a college. ActiveScene blocks the outside view of the interior and displays visuals to the outside.
Find out more: www.sharpnecdisplays.us/activescene
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Kayye:
4:32
Obviously this takes two different technologies working in concert with each other.
4:38
Doug, first, can you go into the Vela technology and explain what's actually happening there?
4:43
Because this is just not like this is not just sticking something on glass.
4:46
It's a little bit more complicated than that, but at the same time it's it's kind of stupidly simple in a way.
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Phelps:
4:53
Yeah, pretty much.
4:55
This is a sandwich panel and that actually contains liquid crystals and essentially the the the short version is that when you have these liquid crystals in their normal state, it's opaque and the the crystals are kind of allowed to move around.
5:13
Once you apply electricity to those crystals, they align and that actually be allows the film to become transparent.
5:21
So typically we are you know putting up a projector on the when it's opaque.
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Kayye:
5:29
So, so basically the film is it sticky on one side and you basically stick it to the glass?
5:36
Is that how this works?
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Phelps:
5:38
It is.
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Kayye:
5:39
So we have a certified network of installers that install this film and there is a a pressure sensitive adhesive on one side and a scratch resistant coating on the other side.
5:50
So it's clear when it's in the on state or the off state?
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Phelps:
5:55
So it's clear when it's in the on state.
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Kayye:
5:58
OK, so charging it makes it clear.
6:01
Removing the charge makes it makes it opaque.
6:05
And so what's interesting about that's kind of like a Kindle works like you're not actually using any power until you're turning the page.
6:11
So in this case, no power is being applied when you're using as a projection surface from the standpoint of the film.
6:18
When you turn on the the power then I you you charge it basically it's going to be clear.
6:23
So it's it's just see through glass.
6:25
Do you block any of the light at all when it's clear, is it, does it literally, is it literally clear or is there like a percentage or sort of tell me how that works?
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Phelps:
6:35
Yeah, typically there's there's a little bit of a haze to it and that it's usually three, 3% or less.
6:41
So it it's what we call transparent.
6:44
I wouldn't call it 100% clear, but transparent.
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Kayye:
6:48
OK.
6:48
And and so there one of the examples is, is in an office space.
6:56
Actually, Rich, I'd love for you to show that if you could.
6:59
So Rich, you actually have an office space there like a conference room where you've actually applied this Vela there.
7:05
Explain that what we're looking at.
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McPherson:
7:07
Yeah.
7:07
So what we're looking at here is actually the, what we call our Einstein conference room.
7:11
And this is actually in our lobby of our office.
7:14
You're gonna see me appear in the video real soon because I'm in that actual conference room that we're we're holding the presentation in.
7:21
So I wanted to show you what the content on the glass looks like from out front.
7:25
So I have a camera, you know, mounted out in front of the, the briefing center looking right back at the glass.
7:30
Now this is a unique application 'cause it's corner glass, so it's a it's a tote.
7:34
Now you can see me, I waved everybody so you can see me in the room very quick.
7:37
It was really quick.
7:38
But it that that's just because the timing of the the system is set to be more video.
7:43
But we just decided that, OK one, we could have privacy.
7:47
So if we wanted to, we could do it just as an opaque surface.
7:52
In this case, we don't.
7:53
We you're always branding and marketing in the front glass just because it's our lobby, right.
7:58
So we really don't use it from the, the privacy standpoint.
8:01
But you could just turn the video off and it would be opaque.
8:06
But that's just one application.
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Live video from McPherson of Vela Film used on corner glass switching between opaque signage and clear.
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Kayye:
8:08
Yeah, and so are you using one projector to project on that right now or are you using two projectors?
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McPherson:
8:13
Yeah, actually I'm using one projector.
8:15
And if if you look real quick comes back around, I'll, I'll keep it up here as we talk, you'll see that there's one projector up on the ceiling almost above me that's pointing into the corner.
8:25
So I had some you know, digital correction to do, but I was able to to square it up in the on the glass itself that way.
8:32
I didn't have too many projectors in the room, right.
8:34
So you can see it the, the bright light up in the corner there and that's just one projector that is that is working for this application.
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Kayye:
8:43
So one of the applications, let's take us back live here, one of the applications is a retail signage.
8:49
So I can see storefronts installing this where they would normally have had a storefront installing this and and using it as an advertising vehicle, especially inside malls.
9:03
I think we have an image of of kind of what that would look like that we can pop up, here you go.
9:08
And so then you're using that space and you've turned you know, a glass surface into a digital science space.
9:13
Obviously a lot of retail spaces.
9:14
Doug would use this for like a, a, a static, you know, have mannequins there wearing the clothes.
9:22
And in this case, because this is more dynamic, you can literally change the content there on a on a, you know, an hourly basis.
9:31
Tell me about the application for this in a mall and you know, what is this been like?
9:37
I mean I I have so many questions.
9:39
How big can the film be?
9:40
Like is this multiple pieces of film in this particular image here?
9:43
Could you talk about this, Doug?
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Images of film application in a storefront on the glass in front of mannequins displaying images of models wearing the clothes.
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Phelps:
9:45
Sure, sure.
9:46
So we see a lot of it in retail and that there's a lot of advantages especially from a sustainability standpoint and that you know, retailers don't have to go out and have a bunch of printed material developed every time they have a sale or want to promote something.
10:01
So this is something that can really be changed very easily with the the content management system.
10:08
The the other benefit is that you can really, you know have this designed to show the same messages across multiple stores just by simply changing the CMS system.
10:20
And so it depends on the size of the film, but typically we can get some very large spans on the on the size of the glass.
10:29
It might be multiple pieces, but you know, it's very easily, you know, modified for many existing glass frames and you can it's very large images projected on.
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Kayye:
10:44
Yeah.
10:44
So in this particular image here, this is where the glass is clear and and we can actually go to image number six, you'll actually see where the content is playing on the image as well and are on the glass itself.
10:58
And this is all done through projection.
11:00
So Rich, obviously when it's inside of a mall or dark outside night time, this is easy, right, because all of a sudden we're just projecting.
11:09
But you know as what do you think about, I mean obviously a storefront that has direct light coming in from the sun that's going to be difficult even with the brightness of today's projectors.
11:19
But for many applications even outdoor facing glass walls could be could use today's laser projectors, couldn't they?
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Images of film being used to display signage in an art gallery.
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McPherson:
11:28
Yeah, it that's the that's the number.
11:30
I mean for us the number one thing is really making sure that everybody understands how that application's gonna work.
11:36
So if we, if we look at the installation and really understand where that light's gonna hit the screen itself, what we consider the screen or the glass, if we don't have direct sunlight on it, we can get away with using that 10/20/30 thousand lumen projector. If it's going to have direct sunlight,
11:54
there's no way we're going to tell a customer that this is going to be a good solution.
11:57
We don't want them to be upset that it's not performing the way they want it to.
12:01
I've seen an installation with a similar type of technology in New York City and it was facing due east and it was in front of a park.
12:09
You couldn't see anything on that glass.
12:11
It's not the same solution.
12:12
It's by any means, but it was just something that somebody was attempting to do.
12:16
And it's like, you have to know that if there's a lot of light hitting that surface, yeah, we we're not gonna make this a a choice, right?
12:23
But if it's controlled lighting, if it's inside, if it's, you know, a lot of times if it's facing north, it's probably OK, 'cause you're not gonna run into that issue.
12:33
But if it's if, if it's east, West, forget it.
12:35
There's parts of the day you're just not gonna wanna make that happen, you know, facing outside.
12:41
But the advantage is, you know, depending on the product, the different brightness of the projectors and the different lenses, we can accomplish a lot of things differently and you know, make things work for the customer.
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Kayye:
12:54
The first two questions that came in are almost identical and that is, is this a self illuminating product or is it a projection surface?
13:01
And basically Doug, what you're doing is you're creating a projection service.
13:06
So, so, so unlike an LED which you know obviously is outside the price point of what you're offering here.
13:13
I mean LED is is going to make it where you could theoretically see it you know nearly direct sunlight, but it's also going to cost you 10 times as much.
13:22
This is sort of like a an in between option for many applications where you don't have direct sunlight coming in.
13:29
So any mall retail application, any indoor business application, lobby application like what you're showing there, Rich is perfect for this.
13:38
But what's actually happening, Doug, is we're projecting on that surface.
13:42
So the nice thing is you can choose a projector that's bright enough and the color imagery that you want, right, because you could literally use any projector.
13:49
And I I imagine the applications are endless, Doug, you're muted.
13:56
I think Doug
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Phelps:
13:58
Sorry, not just for retail applications, but you know if you think of things like museums, you know things like children's hospitals where you want to have like a nice, you know, display for kids in the hospital, you could really make some really unique functional space out of the glass.
14:16
So it's it's definitely a lot of possibilities for this.
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Kayye:
14:21
So this might be a, this might I had this exact same thought.
14:24
This question comes in from Paul Nolan and maybe it's an obvious answer, but it's not obvious to me.
14:30
Is this front projection or rear projection only?
14:34
Is it or does it work both directions, Rich?
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McPherson:
14:36
For in reality it's a rear projection system, right, because the the film is gonna be placed on the inside of the glass facing out.
14:44
We have actually had somebody that we're doing an install now that they're they're projecting into the the conference room, so they have the projector in the hallway projecting into the conference room to do their marketing within that space and not just out into the hallway or into the a lobby like we're doing.
15:00
So but it again it's really most important is it's a rear projection application.
15:05
Yes, you can see it if you're inside, like if you're in the space, like I'm in the conference room, I'm looking out, I can actually see the negative image of what's being presented out front, but that's this case with our rear projection.
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Kayye:
15:18
Yeah.
15:18
So it's, it's just like any rear projection screen material you're seeing.
15:21
The reverse of the image obviously is one thing can and obviously Steve Wilhelm asked the question, can any projector be used including a short throw projector?
15:31
And is this accommodating your entire projection line or are you building a specific set of projectors for this application?
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McPherson:
15:38
Right, Actually, actually it's a that's a good question.
15:40
So we, we created 5 basic SKUs and we, we did that based on the size of the screen that we would anticipate the customers using based on square footage and that there's multiple things that come into play there that's both the size, the brightness, how much that space would need it as far as controllers that actually are controlling the glass and the film.
16:02
So we have to kind of look at that, but we really have five different SKUs, but we can tailor it to anything they need.
16:09
So we have regular standard throw lenses.
16:12
We have ultra short throw lenses.
16:14
We've we've demonstrated that at previous shows where we have a ultra short throw projector behind the behind the screen and up in the ceiling basically pointing down.
16:22
And it's you know the customer seeing that dynamic image out front.
16:25
So it's really earlier to what they need and what that application is going to be, you know, so if you take for instance a museum, a diorama you you don't have a lot of space behind the glass, so you're going to need an ultra short throw or if it's the front of a retail location where there's mannequins, you need to put the projector up and above, right.
16:42
So it's got to be up above the mannequins pointing down to the screen.
16:46
So you need ultra short throw there.
16:47
But if it's an application where there's nothing really in that space, we can have the projector farther back as a standard throw lens.
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Kayye:
16:55
OK, so now I have I have some other, there's some, there's still a bunch of questions coming in.
16:59
So I'm gonna kind of intersperse my questions with their questions as well.
17:02
Doug, when we were doing the prison, when we were talking about it earlier, you sort of alluded to you didn't call it this but alluded to a media player or content player.
17:13
Tell me where that is in the process.
17:15
Is that because obviously with any with Sharp NEC products you can connect their products to anybody's media player.
17:22
So I'm guessing you can use any front end media player with this, but it sounds like Avery Dennison has a sort of packaged option here as well.
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Phelps:
17:30
Yeah, I mean you know, pretty much we provide the film for the for the projection system and then obviously work with companies like Sharp NEC to, you know, to be able to put together a whole package for the installation on the installation side.
17:47
And so yeah, that's kind of how we go to market.
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Kayye:
17:51
OK.
17:51
So that that means the answer is anyone's media player.
17:54
What is the minimum lumen output that you can use, Rich, to make this work.
18:00
Have you have you taken a look at that?
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McPherson:
18:02
Well yeah we looked at for us we we decided on 6000 lumens would be the lowest that we should go for any.
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Kayye:
18:11
OK, 6000 that was that was go ahead.
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McPherson:
18:14
You could probably go you know down to 5200 in that area but our packages start at 6000 just because we that was all the aspect of you know what the what the ambient lighting conditions are gonna be.
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Kayye:
18:27
Yep that was a question from Paul Brunza.
18:30
Thank you Paul.
18:31
And then another question is I've been selling and installing rear projection for years using a proper surface like a a Star Glass.
18:40
The the Star Glass surface which is a glass surface replacement of glass.
18:45
How is this different?
18:46
This questions from Dennis Schlossberg.
18:50
Doug, are you familiar with the Star Glass option from Stewart Film screen?
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Phelps:
18:54
I'm not familiar with it, so I I really can't speak to that.
18:59
I really just know that you know our product offers obviously the, the privacy portion as well as the projection.
19:08
And so you're really getting you know 2 for one out of this product.
19:12
And I'm sorry I can't comment on the the other film.
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McPherson:
19:15
Gary, can I make a comment on it?
19:17
Is that all right?
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Kayye:
19:19
Yeah.
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McPherson:
19:19
So when we're, when we're looking at the Star Glass, it's it's a rear projection screen and material, right.
19:24
So it's designed specifically just for that application.
19:27
In this case we're taking an existing piece of glass that's in the in the customer's facility and we're placing the Vela film on that that glass.
19:35
So we're we're not having to replace anything, we're just placing this film on that glass and then turning that glass into that rear projection surface, right.
19:43
So we're not, it's not something that we have to take out and put in new.
19:47
It's already there.
19:48
It's, it's underutilized, right.
19:49
Nobody's using glass there.
19:50
It's just there.
19:52
So why not transform that into something that's either a privacy scenario or a projection surface that we can do our marketing and promotional material that way.
20:02
So that's one of the biggest differences, the fact that it's it's already existing glass and the other piece to that again is it becomes transparent right or semitransparent.
20:14
Because the other glass, Star Glass, or any other rear projection material is not designed that way.
20:20
It's always going to be just an opaque surface that's designed for rear projection projector, right?
20:27
And that's, that's it, right?
20:28
In this case, it's a multi-function piece or solution to the customer.
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Kayye:
20:33
And Doug, you just mentioned something interesting is that when you could theoretically this is an interesting idea, 'cause something popped in my head when you just said that 'cause Doug, what he said was when when you actually have it use it, when you're typically using as a projection surfaces, you're creating a a privacy surface.
20:55
I don't know what the percentage is that it's blocking.
20:58
Like it's an opaque surface.
21:00
What percentage of blocking are you doing there?
21:02
And I'm going to continue my question, Doug, after you answer that.
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Phelps:
21:06
Yeah, it's, it's definitely over 97% blocking.
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Kayye:
21:09
OK, OK.
21:10
So, so, so you go from clear to 97% blocking.
21:14
So, Rich, you don't actually have to project on it in that case too.
21:17
You could use that as a way to take up you know a C suite, conference room and literally outfit the entire thing to be you know blocking the so that you'd not see what's going on in the meeting.
21:29
Maybe it's a merger and acquisition meeting but then at the same time you have the option to project on it.
21:34
So I can see applications where you put this in where projection wouldn't be the primary application.
21:40
But then I see all these opportunities where you can still use it for marketing.
21:43
You know, one of the examples that you had is, you know, image, if you show image 13, Madeline is, it shows that glass surface being used just to send content information like, you know, nowadays, like, hey, wear your mask and and socially distance and that kind of stuff.
22:00
So even that kind of content can be used on the fly when you're not trying to use advertising, 'cause, you know, you're not going to send ads to people that are inside your own organization other than, hey, down in the cafeteria today, here's what we're serving.
22:14
But it could be used for that.
22:15
So there's an application that's beyond just advertising, right, Rich?
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Image of “Masks Required” sign displayed on ActiveScene.
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McPherson:
22:20
Yeah, I mean we're and we're not really going to look at it just from the advertising position.
22:25
Again, we we kind of look at it as three, three states, three models.
22:29
You have transparency, you have the privacy aspect of it which is still is opaque and then the projection surface it's opaque, but you just change that state, right.
22:41
So now you're changing it to a video state.
22:43
So you could choose any one of those selections that you want at any given time and put whatever material up there.
22:51
It doesn't have to be branding, it doesn't have to be marketing.
22:54
It could be utilized for anything.
22:55
So you know talking to an education customer, there was a in the video we had a kind of a two-story location.
23:06
You can see up top they're putting projection up on the glass.
23:09
That's one of those applications where students are down below.
23:12
OK.
23:13
Now we just want to put something up there to advertise, you know, what's happening in the, you know, on the campus or something and they could put it up there whenever they need to, but at the same time, create that privacy scenario.
23:24
So as you mentioned, if it's in a boardroom, we don't want everybody else walking by seeing what's being talked about in that boardroom, right.
23:33
It may be a very confidential material.
23:35
We want to have a privacy, the privacy concern in that aspect
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Kayye:
23:38
Yeah, one of the questions that came in is this a SKU that you can order from both companies<
23:44
I believe it's being marketed through Sharp NEC and you provide the finished product which in your and I think Rich you said there's five different SKU-ed options that you have right now.
23:55
Could you talk about what those five options are from ranging from what to what are they based on brightness or application or size?
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McPherson:
24:02
Yeah, it's based, it's based on brightness, it's based on size of the the actual material.
24:07
So depending on I guess 96 square foot versus 196 square foot and then it's based on whether it's a standard based lens or if it's an ultra short throw lens.
24:17
And then we pull everything into place.
24:19
So we pull in the the cables, all cables that are required, video, you know video equipment.
24:25
So the media player, the CMS, the controller comes from Avery Dennison because that's for their film.
24:31
So we pack it.
24:32
What we do is we it's kind of a turnkey.
24:35
So we we pull in the Avery Dennison pieces, they work with their vendors that apply the film to the glass and we're managing all that.
24:45
But at the same time we can either be the installer or we can actually hire a standard installer out there to to do the video portion of it.
24:53
But it it just depends on how that that comes out.
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Kayye:
24:57
OK.
24:57
So if you're watching us, you can be watching us live on, on the launch platform or on LinkedIn.
25:03
We're getting a bunch of questions coming in.
25:05
If you want to ask a question, you can just type your question in the comments area if you're on LinkedIn, otherwise put your question to the right of the video window on the launch platform.
25:15
OK.
25:15
So here's a series of questions.
25:16
Doug, First off, can the, I I guess this is some sort of relay that's turning it on and off or some sort of internal digital switch that's turning it on and off.
25:25
Can that be controlled by a third party controller because we have companies like Xtron and Crestron and AMX and companies like that in our industry can, can can you do that through an external controller RS232 or however,
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Phelps:
25:38
Yeah, typically we we have a warranty with our controllers.
25:42
I mean that that typically we found that works best that we have a full system.
25:47
So it's Avery Dennison backed warranty with our controllers and our installers.
25:52
So it really gives the customer confidence that all the components will work together well.
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Kayye:
25:58
When you have a, let me give you a scenario when you have a a conference room where where you have a third party control system that's controlling the projector, that's controlling the room, the lights in the room and also the audio, you know volume up, volume down and then we want to then we also want to turn this surface on.
26:17
Would we have to have a separate control in the room or could you is there some sort of bridge from their controller to your controller?
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Phelps:
26:23
Yeah, there there could be a bridge because the the benefits of installing the system is that you can bridge it that way or you can have it as as a separate controller or it's actually voice activated.
26:35
So you can use smart home devices like Google and Alexa to to actually turn the the film on and off.
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Kayye:
26:44
Oh OK And that's that's interesting to note that it's Alexa controllable as well.
26:49
What voltage is applied to, how much, how much power does it need?
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Phelps:
26:53
It only takes about 70 watts.
26:55
So it's a very low energy consumption to actually run the film.
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Kayye:
26:59
OK, that's a great question from Tom Gartland.
27:02
Is the technology used in the film PDLC polymer dispersed liquid crystal?
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Phelps:
27:09
Somebody's been looking at note cards.
27:10
Yes, exactly.
27:13
It is PDLC.
27:14
So it's actually sandwiched in between the layers of tin oxide.
27:19
So that PDLC is actually what, you know, we charge electrically within the film.
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Kayye:
27:26
And Michael Erickson is asking the question is, what about shadows?
27:30
Shadows relative to blocking?
27:33
I mean, obviously if you use a ultra short throw and you mount the projector right against the glass, you don't have to worry about that.
27:40
But just like any projection surface, if you walk in front of the light, you're going to be blocking the surface.
27:45
But remember, you're not.
27:46
It doesn't turn into a clear surface.
27:48
You still have that opaque surface.
27:51
Silly question, but obviously the glass must be clear, correct?
27:55
Yes, it it doesn't have to be clear because you're applying this to glass.
28:00
So theoretically it doesn't have to be clear, Right, Doug?
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Phelps:
28:04
Yeah, it doesn't have to be clear, but you're going to get the most benefit if you can use it in a clear situation, in a clear glass situation, because then you'll get the privacy as well.
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Kayye:
28:14
OK, so you don't.
28:17
Karish Ramos had asked the question, if it's not clear, do I have to remove the glass and replace it with clear glass and you're saying no, it's still going to work with the glass.
28:26
Obviously if it's a, if it's not a flat surface, that's going to create a problem.
28:30
So for example, if it's an etched glass surface, that could present a problem.
28:34
So I think that's application oriented.
28:36
If I, if I read you right on that one, does it, Tim McDevitt asked does it require a professional installer to apply and how easy is it to remove if they choose to to change it and move it from one location to the other.
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Phelps:
28:52
yeah, so it can be removed.
28:54
But typically we again we go through certified installers.
28:58
We have a a basically a two day training program for our installers, so they're certified by Avery Dennison that they go out and actually do everything to our specifications including all the electrical hookups and the window film installation.
29:14
So that just gives more confidence to the product.
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Kayye:
29:19
Yeah.
29:19
And by the way that's why we're here.
29:20
This is an opportunity for you to become an integrator for this product.
29:23
That's the whole reason why we're here.
29:25
So you want to reach out to Sharp NEC and Avery Dennison.
29:28
With this partnership, you can go through Sharp NEC to become an integrator for this product.
29:32
You can go through that training.
29:34
And that's the whole, the whole point that we're here because this you know through the pandemic and sort of restarting the industry, we have found all these new opportunities for digital signage and wayfinding and people counting and and safety measures and and broadcasting that information across digital signs networks.
29:52
Right now we're, you know prior to the pandemic we were sort of I shouldn't say that I remember 7-8 years ago, Rich you talking about using projection for digital signage.
30:02
So you've been a big believer of using projection for digital signs for many years now
30:07
we're seeing the applications for it in a bigger way
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McPherson:
30:10
And now we have the ability much better chance because of the fact that laser, right.
30:14
So that, that changed the ball game altogether.
30:16
But yeah, we talked about it but you know the in digital signage then applications were limited, you know because of the the lamp prices and lamp hours.
30:26
But now we don't have that worry.
30:27
So yeah, this is a great solution in that regard.
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Kayye:
30:31
Yeah, everything changed with laser projection obviously.
30:34
OK, some other questions.
30:36
Dennis Lostberg again asked how much is this, you know, how much of the range of packages price wise, Rich, 'cause you said there's five different packages.
30:44
You talked about the different sizes.
30:46
That may not be something you have off available to you right now, but if you do tell us.
30:50
But also the second part of this question was how much approximately does it take to to install it.
30:57
So I think the first questions for you, Rich, do you have pricing ranges?
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McPherson:
31:00
Yeah, it's anywhere from in that.
31:02
Now this is MSRP, so anywhere in that $50,000 range up to just over 100, but that's now keep in mind that's everything, that's all the labor turnkey, you know it's a complete turnkey solution at that point.
31:14
So it's in that general range.
31:15
As far as the MSRP goes, yeah.
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Kayye:
31:17
And and I think Doug this is a tough question to answer.
31:20
How long does it take to install?
31:22
I think that depends on how big the install is, where it's being put, how much access you have to it.
31:26
But do you have some sort of like guide you can give us?
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Phelps:
31:30
Yeah, generally it's a it's a two day installation.
31:34
So we come in on day one, install the film, come back the next day, basically just test the film before we leave the site.
31:42
And so usually it's done within two days, maybe a day and a half.
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Kayye:
31:45
And a the controller itself, your controller, Doug you said it can be controlled through Alexa and voice control, but is there some sort of touch controller option for it as well and is that capable of being IP controlled?
32:01
Obviously it must be IP controllable if you're using Alexa.
32:04
So could you describe your controller to us a little bit?
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Phelps:
32:08
Yeah, So the controllers we have like we have basic on off controllers, we have actually three types of controllers all the way up to like a multi channel controller that can that hooks into the CMS system.
32:21
But you can, like you said, you can control it with voice activation or you can actually use an app.
32:28
So if you have the app, you can actually turn it on and off using the app as well.
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Kayye:
32:32
So Rich, one question just came in from Paul Nolan.
32:35
He wants to know very specifically, is this a product and a technology you want sold by AD integrators?
32:43
I know the answer to it, but I want him to hear it from you.
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McPherson:
32:46
Yeah.
32:46
I mean we want, we want AD integrators involved in this all as well.
32:51
I mean it's we're just going to provide the complete solution to them to then install if they want to, If they're not involved, then we will do that work ourselves.
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Kayye:
33:00
Yeah.
33:00
So, so this could be added on to a system that they're doing and if they don't feel comfortable doing the install, you're saying you'll offer that as a service to them?
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McPherson:
33:08
Absolutely.
33:09
So I mean, Gary, let's, let's break it down a little bit differently.
33:12
So in reality, this is the projector install, right.
33:16
So all the AV integration companies out there, they know how to do projector installs.
33:21
The only difference here that really comes into play is having develop film applied to the glass, right and then having that control system coming back, wires coming back to to power the develop film.
33:34
Other than that it's it's a standard if they, you know a media player's a media player, right.
33:39
So I'll, you know, we try to simplify it as much as I can.
33:42
There's it's just a standard install.
33:44
The only difference is we're not necessarily putting it on a control system, an external control system.
33:51
We may be, right?
33:52
We may be putting on extra on Crestron, AMS.
33:54
It does any one of those and that'll turn the projector on and off like it always has.
33:59
There's no difference there.
34:00
The biggest part there is turning the media player on and then telling the controller, cause the media player and the controller are gonna work together so that it's going to transition state wise via the CMS.
34:12
So once you can turn those on, that just starts running.
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Kayye:
34:16
Yeah.
34:16
So, so the issue, I think that the, the direct answer to his question is yes, integrators.
34:22
But Paul, if you're not comfortable doing the film install on the glass, they can arrange that for you because that's the difference in everything else that you do.
34:32
So as long as you're comfortable with that, then everything is good.
34:37
I got a bunch more questions here.
34:38
So I hope you're OK with me just running through these questions is, is the let's see here, is it a single power device no matter the size of the glass or is it a single point on the glass that power is applied?
34:54
So that's two separate questions.
34:56
Is the does the amount of power, you said 70 watts, does the amount of power change depending on how big it is?
35:01
And is it one place that you plug in the power or is there multiple places you can plug in or apply power to it?
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Phelps:
35:07
Yeah.
35:07
So the film actually has bus bars that are attached and and depending on the size of the film, we determine where those are placed.
35:16
So generally our basic controllers they'll control or the multi channel controllers control up to about 107 square feet of the window film and so, but they're attached to the bus bars electronically or electrically.
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Kayye:
35:33
Perfect.
35:34
All right.
35:34
And then can this be used to project a live TV feed?
35:39
Of course, that's all based on the media player.
35:41
As long as you have a your media player has a a capability of taking live content.
35:46
Of course, you know almost every media player has as an option you can apply live TV, so that'd be a good option for night time where you might have advertising surrounding a live video feed, especially for sporting events and things like that.
36:00
That would that would generate a a a bunch of people coming and looking at it.
36:06
Let's see, is there, this is a good question.
36:08
Chuck Bennett just asked Rich, is there going to be some sort of educational discount for schools?
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McPherson:
36:14
That's a good question.
36:15
If there's an educational discount for any of our products, it's going to fall in line with that same scenario, right?
36:20
So it would absolutely will be an education benefit to them from a price standpoint.
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Kayye:
36:24
OK, Michael Erickson asked.
36:27
Curved glass, I know you can project because you're actually projecting on corners.
36:31
We know we can project on curved glass, Doug, is there ability to to attach this film to a curved glass?
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Phelps:
36:39
Yeah, you can actually attach it to the curved glass, but we would want to really take a look at that and do that on a case by case basis, come out and do a site survey to make sure that it would be applicable for that for that glass.
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Kayye:
36:53
And then one of the questions that came up from Mark Campagna was do you have installers already in Canada?
37:00
And I guess the answer is, Rich, you have Sharp NEC integrators in Canada.
37:05
So anybody who's a Sharp NEC integrator has access to this product as long as they go through the training.
37:10
So the answer would be talk to your local Sharp NEC integrator partner out there.
37:17
Let's see, we already answered the what's the lifespan under normal day-to-day use?
37:22
Tom Gartland asks Doug.
37:23
We know that projectors are have a very specific spec on the the dissipation of light over time based on the projection lamp technology or the light technology.
37:35
But Doug, what about you for normal?
37:38
How many hours are you expecting?
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Phelps:
37:40
We don't have general, I guess a general sense of the hours, but we've had this film installed for several years in our offices.
37:50
And so we've projected the, the basically the life of the film anywhere between 8 and 10 years.
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Kayye:
37:57
OK.
37:58
And then Rich, I'm not sure you're prepared to answer this question, but do you happen to know outside North America, is Sharp NEC in Europe and other countries also an integrator are also a partner with Avery for the rest of the world?
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McPherson:
38:16
Yeah, actually right now I kind of I can kind of answer that it's it's still in discussion as to you know incorporating the the European team and the Asian Pacific teams into the equation.
38:29
Even the Australian team, they're looking at it as well.
38:32
So they're all investigating at the same time.
38:35
We were just the first ones to be able to launch it as a solution, but they're investigating this is a solution from a worldwide standpoint, yes.
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Kayye:
38:44
So eventually you’ll see it.
38:47
And Veronica Russell just asked the question, what's the maximum resolution there?
38:52
You're not having to match resolution, you're just creating a a projection surface with the film.
38:57
So I guess the resolution would only be limited by the resolution of the projection.
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McPherson:
39:03
Correct, correct.
39:04
And you can and we could edge blend it.
39:05
If we wanted to do edge blending, we could do that as well.
39:08
So if it was, if it was that much larger, we could, you know, use multiple controllers.
39:13
We could then edge blend the system and have, you know, a much larger image across the concourse for instance.
39:20
It all depends on what that application's gonna need.
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Kayye:
39:23
OK, Paul Nolan asked a question, but I think you kind of answered Doug.
39:28
But maybe you can give me a direct answer to this.
39:30
What is the maximum size of a single sheet where you're not having to put multiple sheets together?
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Phelps:
39:38
Typically, I mean we can run again depending on on the the specs of glass but or the size of glass.
39:44
But typically our panels are about 48 inches wide and then we can run a length up to, I don't know, maybe 8 to10 feet or so.
39:56
And it just depends on where we can put how many bus bars we can actually attach to it, 'cause you know, the last thing you want to do is create this big sheet of Vela film and not have enough power to go through it.
40:08
So then you have to do that on a on a site survey and take a look at the glass.
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Kayye:
40:13
Have you had anybody ask for the outside of this, the glass to be touch?
40:18
Or mimic touch so that you have the film on the inside, you're projecting be able to walk up to the glass and do touch.
40:25
Obviously that's going to be more gesture based, but have you had any applications to that and do you have any partnerships with that?
40:32
Either one of you.
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Phelps:
40:34
I know Rich, I know I I think we've had a little bit of experience with that, but but we don't have, certainly don't have any partnerships there.
40:42
I don't know if you.
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McPherson:
40:43
Yeah, we haven't, we haven't, we haven't created any partnerships yet, Gary.
40:46
It's just one of those, you know this is, this is a brand new product.
40:50
We didn't get you know look at that,
40:53
as as of yet.
40:54
But we are going to get investigate that potential.
40:58
Yeah, because that way if they're outside, they can, you know, walk up to it and manipulate images.
41:03
Absolutely.
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Kayye:
41:04
Yeah.
41:04
I think there's going to be an application for that.
41:06
Somebody's in the retail world, somebody's going to ask for that.
41:09
Mario Riveras asked the question, is the film and media player enough, or do you have to have a projector?
41:14
You actually don't need a media player.
41:15
You just need the film.
41:16
So if you just want to use it as a privacy surface, you just can turn on and off the film.
41:21
You don't need the media player to do that, nor do you need the projection system to do that.
41:27
Janet McLean asked the question Do you recommend specific?
41:31
Oh, she's saying offline if you can recommend specific installers in her area, so we'll we'll connect you with her so you can.
41:39
She's specifically in the Boston area, so I'll let you contact her directly.
41:44
Let's see here, is it rated for 24/7 use?
41:48
I mean I think that would be more of a projection issue 24/7 question more than the film cause the film just is is is is not dynamic.
41:58
So just depend on which projector you select.
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McPherson:
42:01
Right, and for and for us as Sharp NEC, we would recommend a DLP based engine if that, if that was the case for a 24/7 application just because of the longevity of the the material itself.
42:13
So yeah, we have the technologies either way whether it's LCD or DLP.
42:17
So we would definitely make sure that they got the right product for that application.
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Kayye:
42:22
Now unless I misunderstood you, Dennis Schlossberg's next question is already answered.
42:27
The brightness and contrast spec for it, that's all based on the projector because I believe what you answered, Doug is you're only losing 3% of the light output through the film.
42:38
Did I get that right?
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Phelps:
42:39
Right.
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Kayye:
42:40
So then the brightness and contrast spec would only be based on the projector.
42:44
So certainly brightness you're going to get 97% through contrast is going to be slightly affected because we're not dealing with a completely white surface.
42:56
But do you know how if it narrows the contrast ratio much, Rich or do you have a range there?
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McPherson:
43:01
I think the other avenue
43:03
to that, Gary, is going to be a like in where I'm at right now in the conference room.
43:07
I have the lights on all the way, so if I turn them down out front, that's gonna be a little bit more brilliant.
43:13
You know what I mean, 'cause I'm not gonna get as little that extra wash from the internal lights to the room.
43:18
So that's just a dynamic thing from that perspective.
43:21
We haven't measured it because there's there's variables.
43:24
I'd have to sit here and measure each different setting, light, setting of the room, but that's gonna play a role.
43:30
But most important is even with all the lights on out in the lobby, I mean you can, as you as you can see, I'm just gonna switch over to that.
43:38
But you can see that it's still, it's still brilliant.
43:40
I mean, my camera is, you know, you can see how it's jumping off the screen and that's with all the lights on in the room behind the film.
43:48
So it would wash out a little bit from a contrast ratio to bring the blacks up a little bit.
43:52
But it's not that bad.
43:54
If I turn the lights off, you'd probably see a difference.
43:56
I mean, I could do that if you want.
43:58
So, you know.
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Live video demonstration from McPherson returns.
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Kayye:
44:01
And there's no issue.
44:03
Patrick Glackin asked the question, Doug, to clarify, since the film is only transparent when powered, are there issues with the film being powered for extended periods of time?
44:13
And you already answered the question with life expectancy 8 to 10 years.
44:16
So I I'm guessing the answer's no.
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Phelps:
44:19
Right, the answer is no.
44:21
Yeah.
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Kayye:
44:22
What about the contrast with the lighting in the room?
44:24
I mean he actually, he's actually showing you the difference there.
44:27
By looking at the screen live right now, you're able to see the difference between the lights on and the lights off.
44:33
Oh, what's the thickness of the Vela surface itself?
44:36
What's the thickness rating?
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Phelps:
44:38
Yeah, so the thickness of the film is about 18 mil, 18 mil.
44:44
And that's where for all the layers, including the scratch resistant layer.
44:47
So, you know, top to bottom it's about 18 mil.
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Kayye:
44:51
Somebody knows something more than me.
44:52
But apparently Kent State in Ohio developed a PDLC technology five years ago called Marvin Windows.
45:02
Is this similar to that?
45:03
Are you familiar with that technology?
45:04
I don't know anything about that.
45:05
So I thought I'd ask you.
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Phelps:
I'm not familiar with that, but but you know, PDC PDLC has been around for a little bit.
45:14
You know, I'd say in the last probably you know, 4-4 years, five years or so.
45:19
So it would make sense.
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Kayye:
45:21
Yeah, and Rich, we're now still seeing your other camera.
45:23
If you want to switch back.
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McPherson:
45:24
Yeah, I did that.
45:26
I did that on purpose, Gary, 'cause I wanted to get to a a sec, hopefully get to a different little point on it.
45:31
I'll, I'll make mention.
45:32
So I think we can go back to me personally, If you, if everybody looks at these glasses, they're seeing it.
45:37
There's two pieces of glass in the corner.
45:40
We're showing it as one image.
45:41
And one thing that we're not, we haven't talked about yet is the fact that we can control them separately.
45:47
So you could have an image that's 48 inches wide, 8 feet tall, 48 inches wide, 8 feet tall next to it.
45:52
You can control them dynamically depending on the content you want to, you know, present.
45:57
It could be one image or it could be 3 separate images.
45:59
However you wanted to maneuver it, you could do that.
46:01
I just wanted to have that up there to so people could recognize.
46:04
Right now we have two different channels we're using, but we're turning them on at the same time because the content's designed that way.
46:11
You can create the content to be whatever you want it to be in that sense.
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Kayye:
46:15
Yeah, and so that's all based on the media player.
46:17
Obviously, your ability to break up the content in the media player one way and the other way is you could literally use two different projectors.
46:24
You could project on one one piece of glass with one projector and one with a separate.
46:29
So you could actually use two different media players with two different projection systems.
46:32
You can even with laser projection turn the projection systems vertically so that you're able to fill the, you know use the the max amount of light output from the projector and surface area resolution.
46:44
Yeah, so that's this has been a great session.
46:47
I've been excited to be able to introduce this to the market.
46:50
We've had a tremendous number of questions.
46:52
We had over 30 questions come in asked about this.
46:55
That means there's obvious and great interest here in this technology.
46:59
You've got a hit on your hands you're I'll give you a report of all these individuals that ask questions so you can follow up with them and make sure that you answer the questions individually.
47:09
Doug I want to thank you for your time.
47:11
I know we had some audio issues on on your side, but it worked out really well and I appreciate your time and attendance for this attention with this.
47:18
And Rich, thank you very much as always to Sharp NEC for not only supporting launch but also supporting the industry for with everything that you do.
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McPherson:
47:26
Oh, our pleasure, Gary, thanks for having us.
47:28
We appreciate it.
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Kayye:
47:29
Thank you.
47:30
And thanks for being on this episode of our Launch and Learn series with Sharp NEC introducing ActiveScene to you.
47:37
And hey, this is the kind of product that's, that is new and differentiates you.
47:42
It's an opportunity for you to do something different for your customers.
47:45
If you're selling to retail, you're selling to corporate C-Suite or you're selling to people who are doing facilities managers who are in charge of lobby displays, this is a great option.
47:55
It's it's a lot less expensive than an LED and it gives you some additional flexibility and and way that you can use projectors.
48:02
I hope you check it out.
48:04
You can learn more at Sharp NECs website, sharpnecdisplay.com.
48:08
And of course, thank you very much for joining us today.
48:11
This is Gary Kayye from Rave and I want to send you out with us.
48:14
Thank you very much and thanks, Rich, and thanks, Doug.
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McPherson:
48:18
Thank you.
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Phelps:
48:19
Thank you.
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