How to Use Digital Signage Infrastructure for Campus Emergency Mass Notifications

During a campus emergency, time is of the essence. Communication during a crisis needs to be fast and accurate so that people can react quickly and appropriately. While the advent of text message alerts has increased the ability to reach individuals directly, texts and traditional audio announcements don’t allow for any visual components in mass communications.

Unlike text messages and emails – which can take several minutes to show up on a device, and require someone to be checking their phone regularly and/or have the sound turned on – emergency alerts on digital signage appear within seconds. Additionally, our brains process graphics faster than text, and motion catches the eye, so bright messages with moving HD graphics reach more people faster.

And because the content of all digital displays across a campus can be controlled remotely from a single Internet-enabled device, emergency evacuations can be handled in a swift and tactical fashion. Ideally, a digital signage notification system would integrate fully with the audio and text message components, so that messages and updates are consistent and cast the widest net possible.

While security is not always its primary use on a campus, digital signage’s versatility can service a wide variety of needs. Using it as a central element in emergency communications is another step toward ensuring a solid return on a school, university or healthcare facility’s investment.

Read the white paper to learn more.