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Foyer

The Future of the Foyer

Cinemas are transforming. Operators are seeking ways to create an entertainment experience which will keep visitors returning and staying for longer. By developing personalized social spaces and gaming areas, visitors are encouraged to make the cinema a destination for social gathering and entertainment, separate from the movie itself. Today's display technology plays a key role in turning the lobby into a virtual amusement park.

Digital signage helps to enhance sales opportunities through better communication, maintaining engagement with audiences even when they have left the venue and to capitalize on advertisement space with the flexibility to fit the environment. The lobby can become host to a large number of display surfaces ready to play any combination of content over scheduled times and connect to social media and viral activities. Playing live or scheduled content in selected zones can be achieved with simple single touch controls.

Data exchange from large screen to mobile devices is increasingly popular in public spaces. Be ready for visitor expectations with Sharp solutions ensuring that your audience is presented with content of particular interest to them and maximizes the engagement opportunity.

Foyer Digital Cinema Solutions

3 large screen displays showing advertisements for a theater

Preview and Advertisement Displays

Large-format displays and direct-view LED have become the modern replacement for static posters in cinemas, capturing attention with dynamic, high-resolution content. They are ideal for showcasing upcoming movie previews, promotions, and advertisements that can be updated instantly and scheduled in real-time. Strategically placed near concession areas, these displays reduce perceived wait times, improve guest flow, and create a more engaging and entertaining theater experience.

Sharp offers a wide range of display sizes, resolutions, and specifications, allowing operators to choose the right solution for varying viewing distances, locations, and applications. While traditional digital posters present scheduled content, interactive touch displays enable bidirectional engagement, supporting ticketing, seat reservations, wayfinding, and loyalty programs. Modern cinema operators can now deliver personalized, relevant, and visually striking content that enhances the overall guest experience while driving additional revenue opportunities.

Movie theater with Sharp logo on the screen

LED Indoor Signage

Fine pitch indoor LED displays are modular in design allowing creative customized bezel-free screen surfaces to fit specific space requirements. The high reliability of Sharp LED solutions combined with a very long lifetime make LEDs not only an eye-catching but also a future proof investment for cinemas while generating revenue streams from cinema previews and advertisements.

Bright and vivid with fine pixel pitches to match the viewing distance, cinema-goers are treated to a memorable premium visual experience. Brightness levels can be adjusted automatically by an ambient light sensor option to guarantee perfect readability in any lighting condition while minimizing unnecessary power use and reducing the total cost of ownership. The intelligent, front serviceable cabinet design allows easy access for low maintenance efforts and upgrading the resolution easily by exchanging the hot swappable, magnetic pixel cards.

A video wall displays on the inside of a theater

LCD Video Walls

Modular and scalable, Sharp video wall displays create huge screen surfaces to attract and entertain cinema-goers in the foyer area with previews, adverts and interactive gaming concepts.

The superb picture quality, high brightness and excellent color reproduction in both landscape and portrait orientation ensures perfect visibility even in bright light conditions and at extreme viewing angles which constantly change as the viewer passes by. An advanced set of intelligent features make the displays easy to install and operate and supports significantly reduced maintenance requirements.