skip to main content
 

Foyer

The Future of the Foyer

Cinemas are transforming. Operators are seeking ways to create an entertainment experience which will keep visitors returning and staying for longer. By developing personalized social spaces and gaming areas, visitors are encouraged to make the cinema a destination for social gathering and entertainment, separate from the movie itself. Today's display technology plays a key role in turning the lobby into a virtual amusement park.

Digital signage helps to enhance sales opportunities through better communication, maintaining engagement with audiences even when they have left the venue and to capitalize on advertisement space with the flexibility to fit the environment. The lobby can become host to a large number of display surfaces ready to play any combination of content over scheduled times and connect to social media and viral activities. Playing live or scheduled content in selected zones can be achieved with simple single touch controls.

Data exchange from large screen to mobile devices is increasingly popular in public spaces. Be ready for visitor expectations with NEC sensor driven solutions ensuring that your audience is presented with content of particular interest to them and maximizes the engagement opportunity.

Foyer Digital Cinema Solutions

3 large screen displays showing advertisements for a theater

Preview and Advertisement Displays

Large Format Displays are the most common technology to replace posters in cinemas, demanding attention with dynamic content. They are the ideal medium to present forthcoming movie previews and advertisements with animated content which can be updated easily in real-time. When located close to the box office, digital signage screens help to reduce perceived waiting times and can assist in queue management while creating a more pleasant and entertaining visit.

A huge choice of different size and specification displays means operators can select the best solution to accommodate different viewing distances, locations and applications. While digital posters show predefined content, touch displays engage visitors and allow a bidirectional communication making them suitable for ticket sales, seat reservations and wayfinding.

Movie theater with Sharp logo on the screen

Digital Signage Laser Projection

Laser projection is finding a place beyond the projection booth helping to build anticipation for the big screen whilst sharing the cinematic experience in the cinema foyer. Able to project huge image areas even on uneven surfaces unsuitable for large format screens means operators can be more creative in their delivery of movie previews, promotions and advertisements.

Highly cost effective, laser technology requires no lamp replacement and with a very long life and superb reliability the maintenance effort is negligible. The stable brightness output combined with a wide colour gamut and a high picture uniformity extends the cinematic experience to the foyer by using the same projection technology.

An LED screen showing a shoe advertisement on the outside of a retail store

LED Indoor Signage

Fine pitch indoor LED displays are modular in design allowing creative customized bezel-free screen surfaces to fit specific space requirements. The high reliability of NEC LED modules combined with a very long lifetime make LEDs not only an eye-catching but also a future proof investment for cinemas while generating revenue streams from cinema previews and advertisements.

Bright and vivid with fine pixel pitches to match the viewing distance, cinema-goers are treated to a memorable premium visual experience. Brightness levels can be adjusted automatically by an ambient light sensor option to guarantee perfect readability in any lighting condition while minimizing unnecessary power use and reducing the total cost of ownership. The intelligent, front serviceable cabinet design allows easy access for low maintenance efforts and upgrading the resolution easily by exchanging the hot swappable, magnetic pixel cards.

A video wall displays on the inside of a theater

LCD Video Walls

Modular and scalable, NEC video wall displays create huge screen surfaces to attract and entertain cinema-goers in the foyer area with previews, adverts and interactive gaming concepts.

The frameless display design forms an entirely flat seamless digital canvas allowing a completely homogeneous image across multiple unified screens creating an unhindered viewing experience for your audience with minimal image interruption.

The superb picture quality, high brightness and excellent colour reproduction in both landscape and portrait orientation ensures perfect visibility even in bright light conditions and at extreme viewing angles which constantly change as the viewer passes by. An advanced set of intelligent features make the displays easy to install and operate and supports significantly reduced maintenance requirements.