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The Simply Smarter Blog

The Simply Smarter Blog

Why Customer Experience Matters When Leveraging Technology

Anne Beck /

In a technology driven era where customers are raising the bar, businesses are flexing their creative prowess, showing off their personalities and leveraging technology to elevate the customer experience. A decade old study by Cornell University Waiting for Merlot: Anticipatory Consumption of Experiential and Material Purchases, argued that experiential purchases (money spent on doing) tend to provide more enduring happiness than material purchases (money spent on having). The happiness we feel from material goods fades over time, experiences, on the other hand, continue to bring us joy every time we think about them.

Today, nearly 90% of buyers say that the experience a company provides is just as important as the quality of its products or services. Given this shift in customer preferences, here are a few ways businesses are leveraging tech to form memorable encounters to develop and maintain long-term relationships with their customers.

New Display Collaboration Tools Raise Productivity to the Next Level

Improving collaboration has emerged as a key challenge for medium and large enterprises over the past few years. The fundamental need for employees to communicate visually and to collaborate with others working in remote locations has shifted the structure and processes of the modern corporate workplace. From huddle rooms to boardrooms, companies are restructuring their meeting spaces to meet the new collaborative demands of their businesses and to empower workers to be more productive. To keep pace with these changes, collaboration tools have been evolving quickly.

Prescribing Laptops Over Tablets for Healthcare Workers

Healthcare workers are real-life superheroes. Their busy days are filled with managing patients, completing critical paperwork and assisting with emergency medical situations. Having updated, modern technology that is reliable and fulfills these frontline workers’ needs is crucial for productivity, efficiency and communication with their team and patients. Tri-Cities Skin and Cancer, a Tennessee-based dermatology center with a full surgical facility and cosmetic laser center, had been working with Sharp over the past few years for its office equipment needs. It turned to Sharp for a strategic technology switch from a popular brand of tablets to Dynabook laptops throughout its practice to support doctors, nurses and staff.

Navigating the Copier Contract Frontier: 6 Key Questions to Ask Your Service Provider

Heather Fudger /


So you are about to sign a contract with a service provider for a new copier. Imagine a scene from an old Western movie: except that instead of two gunslingers, you and your imaging reseller are standing on either side of the negotiation table, ready to strike a deal. While it might not be as dramatic as a showdown at high noon, preparing is still important.

Signing a copier contract does not have to feel like a high-stakes duel. With the right questions, you can confidently ensure you are getting a fair and beneficial deal for your office. 

Read on for the six most essential questions to ask your service provider when signing a printer contract.

How Choosing the Best Display Can Help Elevate the eSports Experience


While esports have been around since the 1970s, within recent years, the industry has skyrocketed with the global esports market valued at more than 1.6 billion dollars in 2024. As the industry rapidly expands, there is an escalated need for venues to host both in-person and virtual esports events. Determining which type of display will transform a space into one capable of hosting an esports tournament is a crucial component to the event’s success.

How to Transform Hospitality with Digital Signage

Hospitality establishments and entertainment venues are in a unique position today. Because the bulk of the customer experience exists in the real world for hospitality companies, hotels, restaurants, nightclubs, bars, and entertainment venues can make use of their physical spaces to attract, inform and entertain consumers. The key to engaging customers lies in three digital display technologies: projectors, dvLED and large format displays. Here is how these technologies are changing the game for hospitality businesses.

Three things to consider before upgrading your worship space with a video wall

As technology advances, houses of worship face the challenge of meeting increasingly greater expectations. In the past, compelling speakers or basic audiovisual tools may have been enough to hold a congregation’s attention during worship services. Today, providing an inspiring multimedia presentation as part of an immersive spiritual experience has become more essential to attract and engage worshippers.

Everyone from preschoolers to seniors routinely enjoy videos and other content on smartphones and all of the other screens in their daily lives. It’s a sensible step for religious leaders to adopt display technologies to tap into this digital world. These tools can help boost engagement and make the worship experience deeper and more memorable.

Work Tech: Friend or Foe?

Anne Beck /

Navigating the waters of workplace technology isn't just about mastering the tools at your disposal; it's about developing a relationship where technology empowers rather than encumbers. By approaching tech with a mindset geared towards learning and adaptability, employees and organizations alike can transform potential pitfalls into powerful allies, ultimately redefining the way work is done for the better.

No matter where your office may be, you're likely to have a relationship with tech. And, like any good relationship, an alliance with technology requires commitment, patience, trust and a whole lot of give and take. 

Need a Larger-Than-Life Immersive Experience? Consider Projection Tech

Rich McPherson /

The introduction of 4K projectors that deliver incredibly high resolution and superior color accuracy has given people the power to bring their imaginations to life like never before. Artists, museums, schools and businesses are leveraging the high detail, true color rendition and cinema-quality video of projectors to reimagine spaces all over the world in order to educate, attract and engage new customers or to uplift and inspire people in new and innovative ways. Simply put, projection technology is paving the way to new possibilities.

How to Choose the Right Indoor Video Wall Installation


Video walls have found homes in many different types of settings, including corporate offices, retail stores, transportation hubs and sports venues, as well as command and control facilities. When deciding which type of video wall installation is appropriate for your customers’ needs, a basic decision is determining which of the two basic types of technologies — LCD or dvLED —  is best for the specific application. LCD and dvLED displays have very different features and benefits. Here's a quick primer on both.

4 Ways Hospitals are Using High-impact Visuals to Improve the Patient Experience

As healthcare organizations move towards value-based reimbursement models, the patient experience is now taking a higher priority. Hospitals have made significant investments in improving scheduling, bill pay and other administrative tasks. But to maximize value — and differentiate themselves from their competitors — many healthcare providers are looking toward new ways to engage patients and visitors and, in doing so, improve patient outcomes. Here are four unique ways that hospitals are currently using high-impact visuals to engage patients, wow visitors and assist clinical staff in providing the best possible patient care. 

Busting Copier Myths – 3 Common Fallacies Explained

Heather Fudger /

The demand for efficient and cost-effective printing solutions is critical in today's world. Multifunction printers (MFPs) have become necessary for offices, schools and institutions worldwide. But how do you determine which MFP is superior? Are all copiers the same and is the notion of a breakdown or inevitable paper jam an unavoidable reality? In this article, we aim to debunk some common misconceptions regarding MFPs, shedding light on the facts to help users make informed decisions and optimize their usage.

Building Bridges: Sluss + Padgett LLC Transforms Culture Through Tech Innovation

Danielle Cerny /

Although COVID is far in the rear view, many companies across the U.S. are still grappling with the challenge of getting people back into the office and creating a cohesive and collaborative environment for in-person and remote workers. AV and IT managers are the unsung heroes in this scenario, tasked with the job of finding and setting up tech that not only entices employees back to the office but also boosts team spirit. And they've got to make sure everyone's experience, whether they're at home or in the office, feels seamless.

In the heart of Norcross, GA, Sluss + Padgett LLC (S+P), a prominent commercial HVAC general contractor, is a great example of a company that has flourished amid this challenge. With a nationwide workforce exceeding 100 employees, the company wanted to unite its dispersed teams while modernizing its training facilities. This is the story of how Sluss + Padgett LLC embraced technology to propel its operations forward.

The Crucial Role of Technology Partnerships: Helping Schools Flourish

Anne Beck /

The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but a fundamental requirement. In fact, recent studies highlight the staggering growth of connected devices. Parks Associates, an IoT market research consulting firm, revealed the number of connected devices per US internet household has increased from 8 devices in 2015 to 17 in 2023.  By 2025, more than half of all educational institutions will have implemented a complete software as a service (SaaS) cloud model.

Don’t Let Your Data Be Compromised – Cybersecurity Tips After the “Mother of All Breaches”

Cybercrime in 2024 is off to a historic start, as we just saw one of the largest data breaches ever, compromising billions of records and exposing confidential data. This most recent attack shows that bad actors are targeting not only large enterprises or government organizations but also smaller businesses and individuals. It’s a sobering reminder to be conscious about what security measures you currently have in place for your organization, where you can improve, and what to do if your data is leaked in a future “Mother of All Breaches” type of attack.

Not so old school anymore! Macon County Schools share a lesson in printing efficiency


Educators and school support staff already have a tough enough job as it is. Add outdated and malfunctioning technology to the mix, and you have an academic perfect storm. This is what faced the Macon County School District, located in southwestern North Carolina near the Appalachian Trail. They were dealing with outdated printers and copiers and needed to modernize quickly in order to spend less time worrying about tech and more time focusing on their 4,400 students. As such, they turned to Sharp for updated and innovative solutions to their printing environment needs.   

Is Your Classroom Tech-Savvy? Four Examples of How Technology Improves Learning

Danielle Cerny /

Integrating technology into the classroom is a great way to ensure that students receive a well-rounded education that prepares them not just for the digital challenges of tomorrow, but also for the diverse world they will navigate. If you need help in figuring out how exactly to incorporate the right technology to provide a truly enriching educational experience for our students, you’re in luck. Outlined below are four examples of how technology can be seamlessly folded into the classroom – and some research to back it up!

4 Benefits to Improving Collaboration Within a Hospital

Heather Fudger /

A collaboration display is an interactive touch display that allows the user to interact with the content displayed on it. Collaboration displays offer a platform for staff to present relevant information and updates, facilitating more efficient communication. By visually showcasing patient medication schedules, discharge details and care plans, collaboration displays contribute to lowering the potential for medical errors. Patients can easily access staff names, enabling them to address inquiries or issues promptly. Ultimately, the utilization of collaboration displays can help patient communication and engagement. Here are four benefits to using collaboration displays in a hospital.

Understanding and Managing Digital Exhaust: The Invisible Trail of Data Left Behind

Louis Costantini /

One of the best precautions organizations can take to establish security best practices is to promote proper data management among its employees. Data is generated with every individual’s click, search and interaction online, leaving a trail of data behind while navigating various websites and services. This trail of data, known as "digital exhaust," can leave the individual, and consequently their employer, vulnerable to data breaches and privacy violations if not properly managed and secured. 

As companies increasingly rely on digital platforms for operations, marketing and customer engagement, they inadvertently generate vast amounts of data. The misuse of this sensitive information not only risks compromising customer trust but also opens the door to potential legal and financial repercussions. For businesses, the challenge lies in harnessing the power of digital exhaust for strategic advantage and safeguarding against its pitfalls. Let's dive into the concept of digital exhaust, its implications, and how to manage it effectively.

A Simple Guide to Leasing Office Equipment

Anne Beck /

Are you looking to lease office equipment? Have you questioned whether to buy or lease? In an ever evolving, unpredictable world of modern technology, buying and owning office equipment yields more risk, and less flexibility, convenience, and long-term cost savings than ever before. Leasing, however, offers convenient, flexible, and scalable buying plans, a popular choice among mindful consumers. In this smart guide to leasing, our industry experts share 3 important rules.

Q&A with the Masterminds Behind the BP Series Multifunction Printers

Louis Costantini /

Drawing upon the wealth of technological expertise and insights garnered during a 50-year journey in the document solutions business, Sharp’s BP-70C/60C/50C series of digital full-color multifunction printers (MFPs) encapsulate the core concept of Sharp – to become an indispensable partner in supporting our customers' businesses.

This blog features interview responses from Sharp Corporation’s Mr. Furusawa of Product Planning, Mr. Hirano and Taguchi of Technology, and Mr. Tsutsui of Design, to gain deeper insights into the vision, technology, and design philosophy that have shaped the BP-70C/60C/50C series. 

Best Practices to Protect Your Business from a Cyberattack

Cybersecurity remains top of mind for businesses as our world becomes more digitized. A recent report from IBM discovered that on average globally, the cost of a data breach was $4.45 million in 2023. Cyber-attacks continue to rise, so we sat down with Tony Roessler, Managed Network Services National Manager at Sharp, to share insights on common attacks and best practices that you can take to best protect yourself and your business from a potential breach.

5 Frequently Used IT Security Terms & Acronyms

Louis Costantini /

Have you ever been involved in a conversation with your IT department and thought, "What does that even mean?" Well, you are not alone. Understanding the myriad of security acronyms can be a daunting task, and with the security landscape's constant evolution, even experienced IT professionals occasionally encounter unfamiliar terminology. Whether you are seeking clarity on the latest trends, exploring critical concepts, or simply looking to expand your security vocabulary, you've arrived at the right destination. Below, you will find five frequently used security terms and acronyms and the definitions associated with each.

A3 vs. A4 Printers - What's the Difference?

Naeran Rubio /

Multifunctional devices and printers are essential tools for professional use, allowing us to bring digital content into the physical realm. But when it comes to choosing the right printer, it is not always clear which one is right for your organization’s needs. Two common types of printers and multifunctional devices used in printing are A3 and A4. In this blog, we will explore the difference between A3 and A4 printers to help you make an informed decision when selecting the right printer for your business’ needs.

To Err is Human, Unfortunately: 5 key findings from the 2023 Verizon Data Breach Investigations Report

Danielle Cerny /

This year, Verizon released its latest “Data Breach Investigations Report” (DBIR) that analyzed 16,312 security incidents, of which 5,199 were confirmed data breaches.* In contrast to last year’s report, this year’s focused more on the actual data breaches to bring concise and actionable findings to the table. It’s overarching conclusion: in a time of so much uncertainty, hackers found new avenues to exploit the human element, using the same tried and true tactics.

Digital Press Sneak Peek: Q&A with Sharp’s VP of Product Management

Melanie Camacho /

Print enthusiasts, rejoice! There’s a new provider of leading digital presses bursting onto the scene. Earlier this year, Sharp announced its entrance into the production print market. Central reprographic departments (CRDs), in-plant printing facilities and commercial print centers will soon have a new stand-out option to consider when making their next big investment. The highly anticipated digital presses are launching soon, so what better time to sit down with Sharp’s Product Management team. We discussed the Sharp production press support program and why it’s important to dealers and great for customers as well as buzz worthy technology on the upcoming Sharp Digital Press Series. Here’s what the team had to say.

Q&A with Kent: Sharp's Breakthroughs in Light Production Color Printing

Melanie Camacho /

Hey there, savvy print enthusiasts! Imagine this: blazing printing speeds, colors that dance, and helpful features to unleash your creativity. As you probably know by now, Sharp recently announced the launch of its latest light production printing systems, the BP Color Pro Series. Today, we're catching up with one of the production print geniuses behind it all, Kent Villareal, Sharp's Senior Product Manager, to give you the lowdown on these pioneering Color Pro Series models that are creating a stir. Sit back, relax and learn some key takeaways about these newly released light production models.

4 Things to Know When Deploying Digital Signage

Digital signage solutions can enhance any organization by offering the ability to communicate in a modern, efficient way with your audience. These devices are gaining in popularity and traction, with nearly 60% of businesses planning to invest in digital signage within the next two years. This is because these devices allow for real-time updates and announcements that can be shared seamlessly and can improve overall engagement. Read on to learn a few tips for deploying digital signage in your business and how to make the most of this technology.

Is Your Teenager Cyber-smart?

Heather Fudger / Mary Massarueh /

“Is your teenager cyber-smart?” That question can sound scary, but what does it even mean? As parents or guardians, guiding and empowering your teens to navigate the digital world is crucial. By fostering open communication, educating them about online threats and implementing cybersecurity best practices, you can help keep your teens cyber secure. Encourage teens to participate in offline activities, hobbies and social interactions to develop a well-rounded and healthy lifestyle.

5 DIY Cybersecurity Steps for Small Businesses

Danielle Cerny /

In a landscape where small and medium businesses (SMBs) represent the target of 43% of all data breaches and suffered losses exceeding $2.8 billion in 2020 alone, the need for cybersecurity readiness is starkly evident. While large firms maintain dedicated cybersecurity departments, budget constraints can hinder small businesses from doing the same. Thus, small businesses should empower themselves to handle cybersecurity whenever possible.

Though we always recommend partnering with a managed service provider (MSP) to help augment internal resources, here are a few tips that you can use to help bolster your defense against cyberattacks.



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