USC Digital Creative Lab Case Study

Video Length - 3:16

The University of Southern California (USC) in Los Angeles wanted to create a space to provide students and staff with commercial-grade, interactive multimedia technology that would unleash creative energy and enable students to evolve artistically, create professional quality videos and absolutely intimidate the competition, so they dominate in E-sports events. The USC Digital Creative Lab covers a portion of one of the University’s libraries. This technology hub was initially conceived as an E-sports arena where the E-sports teams could not only practice, but also host tournaments, but it soon became the signature space for all things digital. At its heart is a 165-inch diagonal direct-view LED video wall from Sharp positioned at the front of the main room to serve as a focal point for the entire space. During tournaments, vivid, crystal-clear game play and highlights are displayed larger-than-life on the video wall so no one misses a second of the action. During school hours, the hybrid space is used as a classroom. It has 26 stations for students and professors to have the luxury of using the video wall with their lectures. The USC Digital Creative Lab is a magnificent hybrid space unlike anything seen at any other university. It serves as a classroom, an art studio, a professional video production house and an arena worthy of the fiercest E-sports competitions on earth.