4 Things to Know When Deploying Digital Signage
Digital signage solutions can enhance any organization by offering the ability to communicate in a modern, efficient way with your audience. These devices are gaining in popularity and traction, with nearly 60% of businesses planning to invest in digital signage within the next two years. This is because these devices allow for real-time updates and announcements that can be shared seamlessly and can improve overall engagement. Read on to learn a few tips for deploying digital signage in your business and how to make the most of this technology.
Location, location, location
To make announcements and messages on digital signage as impactful as they can be, it's crucial to place the device in a high-traffic location to reach the maximum number of people. Locations like school entrances, doctor’s waiting rooms, and transportation hubs are ideal to convey your business’ information with your audience.
Don’t get lost in the sauce
It’s important to keep digital signage’s messaging and content clear and to the point. If your organization is promoting a new product or service, make the content digestible in a quick and informative way so that the audience can understand it in just a few seconds. When creating content, keep in mind the text size and imagery given the display’s size and distance from viewers. If content is too “saucy” and hard to read, audiences may be distracted or confused on the main point you’re trying to convey.
Call to Action
A new product launch or enhancing your organization’s customer service offerings is great to share; however, having a call to action linked to those announcements can increase engagement with your content. This can be anything from a QR code that brings them to a businesses’ website, integration with social media accounts to encourage following, or a link to sign up for a newsletter. This will typically lead to greater engagement.
Stay current and on brand
Updating isn’t just for smartphones. When it comes to digital signage, having information that is relevant and current can help capture attention. Keep seasonality and holidays top of mind when creating content so that your messages can be more relatable to the time of year and what is top of mind for your intended audience.
Overall, digital signage can be effective and enhance the customer experience if done correctly. Following these tips can help ensure that your device is deployed in the most effective way that will benefit your business’s goals, whether that is increasing revenue, improving customer service or communicating announcements internally. To learn more about digital signage solutions and how they can benefit your business directly, click here.