The Simply Smarter Blog

Customers are constantly looking for new ways to make their brands stand out, but many don't realize what's possible with today's digital print technology. That creates an important opportunity for print providers. By introducing customers to premium applications, from specialty packaging and made-to-order marketing materials to metallic effects and digital embellishments, providers can inspire new ideas, strengthen relationships, and unlock higher-margin work that extends well past traditional print.

What happens when a Gen X’er and a Gen Z’er compare notes on technology? A lot of laughs—and a few eye-opening realizations.

Heather Fudger, a proud Gen X’er, and Sharp marketing manager, teamed up with Leonora Kleinmann , a Gen Z college student and Sharp marketing intern, to talk through how technology has shaped their experiences at school and work. With Heather asking the questions and Leonora answering, this blog offers a lighthearted look at just how much has changed—and what still feels surprisingly familiar.