The Simply Smarter Blog

During a campus emergency, time is of the essence. Communication during a crisis needs to be fast and accurate so that people can react quickly and appropriately. While the advent of text message alerts has increased the ability to reach individuals directly, texts and traditional audio announcements don’t allow for any visual components in mass communications. Unlike text messages and emails – which can take several minutes to show up on a device, and require someone to be checking their phone regularly and/or have the sound turned on – emergency alerts on digital signage appear within seconds. Additionally, our brains process graphics faster than text, and motion catches the eye, so bright messages with moving HD graphics reach more people faster.  In this article, we explore how digital signage’s versatility can service a wide variety of needs on campus, including using it as a central element in emergency communications.

Hospitality establishments and entertainment venues are in a unique position today. Because the bulk of the customer experience exists in the real world for hospitality companies, hotels, restaurants, nightclubs, bars, and entertainment venues can make use of their physical spaces to attract, inform and entertain consumers. The key to engaging customers lies in three digital display technologies: projectors, dvLED and large format displays. Here is how these technologies are changing the game for hospitality businesses.

The introduction of 4K projectors that deliver incredibly high resolution and superior color accuracy has given people the power to bring their imaginations to life like never before. Artists, museums, schools and businesses are leveraging the high detail, true color rendition and cinema-quality video of projectors to reimagine spaces all over the world in order to educate, attract and engage new customers or to uplift and inspire people in new and innovative ways. Simply put, projection technology is paving the way to new possibilities.