During a campus emergency, time is of the essence. Communication during a crisis needs to be fast and accurate so that people can react quickly and appropriately. While the advent of text message alerts has increased the ability to reach individuals directly, texts and traditional audio announcements don’t allow for any visual components in mass communications. Unlike text messages and emails – which can take several minutes to show up on a device, and require someone to be checking their phone regularly and/or have the sound turned on – emergency alerts on digital signage appear within seconds. Additionally, our brains process graphics faster than text, and motion catches the eye, so bright messages with moving HD graphics reach more people faster. In this article, we explore how digital signage’s versatility can service a wide variety of needs on campus, including using it as a central element in emergency communications.