The Simply Smarter Blog

During a campus emergency, time is of the essence. Communication during a crisis needs to be fast and accurate so that people can react quickly and appropriately. While the advent of text message alerts has increased the ability to reach individuals directly, texts and traditional audio announcements don’t allow for any visual components in mass communications. Unlike text messages and emails – which can take several minutes to show up on a device, and require someone to be checking their phone regularly and/or have the sound turned on – emergency alerts on digital signage appear within seconds. Additionally, our brains process graphics faster than text, and motion catches the eye, so bright messages with moving HD graphics reach more people faster.  In this article, we explore how digital signage’s versatility can service a wide variety of needs on campus, including using it as a central element in emergency communications.

While esports have been around since the 1970s, within recent years, the industry has skyrocketed with the global esports market valued at more than 1.6 billion dollars in 2024. As the industry rapidly expands, there is an escalated need for venues to host both in-person and virtual esports events. Determining which type of display will transform a space into one capable of hosting an esports tournament is a crucial component to the event’s success.

The introduction of 4K projectors that deliver incredibly high resolution and superior color accuracy has given people the power to bring their imaginations to life like never before. Artists, museums, schools and businesses are leveraging the high detail, true color rendition and cinema-quality video of projectors to reimagine spaces all over the world in order to educate, attract and engage new customers or to uplift and inspire people in new and innovative ways. Simply put, projection technology is paving the way to new possibilities.