The Simply Smarter Blog

Despite living in the digital world of AI and social media, print is still alive and well, thanks in no small part to the creative marketers who are using it to stand out. Online content is abundant and ephemeral today, but printed marketing materials can offer a lasting impression and a tangible connection with customers. Today's savvy marketers are looking for unique printing solutions that can showcase their brand identity and deliver their message effectively. Here are a few methods that are trending.

Print enthusiasts, rejoice! There’s a new provider of leading digital presses bursting onto the scene. Earlier this year, Sharp announced its entrance into the production print market. Central reprographic departments (CRDs), in-plant printing facilities and commercial print centers will soon have a new stand-out option to consider when making their next big investment. The highly anticipated digital presses are launching soon, so what better time to sit down with Sharp’s Product Management team. We discussed the Sharp production press support program and why it’s important to dealers and great for customers as well as buzz worthy technology on the upcoming Sharp Digital Press Series. Here’s what the team had to say.

Hey there, savvy print enthusiasts! Imagine this: blazing printing speeds, colors that dance, and helpful features to unleash your creativity. As you probably know by now, Sharp recently announced the launch of its latest light production printing systems, the BP Color Pro Series. Today, we're catching up with one of the production print geniuses behind it all, Kent Villareal, Sharp's Senior Product Manager, to give you the lowdown on these pioneering Color Pro Series models that are creating a stir. Sit back, relax and learn some key takeaways about these newly released light production models.

For years we have been hearing that print is dead. Digital technology has certainly cornered the market in the past 15+ years. Medical offices started transferring paper records to digital and many schools stopped using hardback textbooks in favor of digital textbooks.  Newspapers, magazines and books have gone digital. A lot of companies have decided to make the switch from print advertising to web advertising. It is obvious that print is no longer the only game in town. But is print really dead? Not so fast.