The Simply Smarter Blog

If you haven’t heard the news yet, Sharp’s BP-1200S 6-Color Digital Press, already a powerhouse of innovation, has just raised the bar by including the recently launched Color-Logic S.M.A.R.T Centre Artwork Library as a standard feature. This transformative addition is set to redefine the way printers approach design and marketing, offering unparalleled benefits to licensed Color-Logic printers. By equipping printers with more tools and ready-to-use examples, it opens up new possibilities to showcase the full potential of print embellishments to customers.

Despite living in the digital world of AI and social media, print is still alive and well, thanks in no small part to the creative marketers who are using it to stand out. Online content is abundant and ephemeral today, but printed marketing materials can offer a lasting impression and a tangible connection with customers. Today's savvy marketers are looking for unique printing solutions that can showcase their brand identity and deliver their message effectively. Here are a few methods that are trending.

For years, we have been hearing that print is dead. Digital technology has become a dominant part of how we consume information and media. Many industries, such as healthcare and education, have shifted toward digital records and resources, though print remains an important tool in certain contexts. But is print really dead? Not so fast. Many industries have embraced digital, and over time, consumers have experienced digital fatigue, seeking ways to reduce screen time and engage with content offline. Print provides a welcome break from screens. It is often easier to read long text in a printed magazine or book than on a digital device.