Today’s movie theaters aren’t solely centered on the
action on the silver screen anymore – with the rise
of streaming services’ endless content on demand
keeping film buffs glued to their living room couches,
theaters need to wow their patrons from the entry door
to the theater seats.
Sharp headquarters, therefore, includes a digital cinema
vignette within its Briefing Center – a 6,000-squarefoot
space divided into 10 dedicated staging areas for
each of its main verticals – to show theater owners and
operators how employing the latest digital technologies
can help get people off the couch and going to the
movies.