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Five Key Current Trends for the Digital Signage Industry

Five Key Current Trends for the Digital Signage Industry



Before the pandemic, the digital signage industry was already going through considerable changes with innovations and advancements on the horizon. Those upgrades took the fast lane straight to the workplace and have continued to this day, with many employees continuing to operate in a hybrid environment. The following are five key trends that companies in the digital signage space should keep in mind: 

  1. Collaboration is a must. Collaboration is key for workers to be efficient and productive. Smart businesses can streamline meeting rooms by equipping them with simple connectivity and a quality camera/audio experience like the Windows collaboration display from Sharp. This solution allows for employee connection whether they are physically in the office or operating remotely.
     
  2. Coming together of AV/IT. We are seeing an acceleration of the convergence of AV and IT. Previously, AV tech knowledge was apart from IT expertise but is no longer the case. Professionals on both sides will be expected to have an overlap of knowledge. As digital walls begin to come down, we are finding new ways to provide full-stack solutions that end-users demand that improve productivity. 
     
  3. Subscription options are in demand. Many organizations have been considering whether we can procure devices and software technology via subscriptions rather than purchases. In the display world, companies that are moving to this cloud-like usage model demonstrate greater flexibility to meet shifting user needs. Amazingly enough, you may have already bought your last piece of hardware. 
     
  4. AI is a difference-maker. Employees join multiple meetings in the office daily, so it's necessary to consider the comfort of your conference rooms. You can use AI and sensor technology on your displays to review temperature and humidity levels, processing the data in the cloud to make more comfortable, productive workspaces. 
     
  5. Mobility needs to be "table stakes". Remote workers can be set up for success by having any device connected and able to access information anywhere. Sharp's Synappx™ Go is a great example of mobility technology, allowing users to share content to Sharp displays directly from a mobile app. We need to ensure that the mobility we've been accustomed to remains part of our workforce capabilities moving forward. 

The display industry must adjust its core capabilities to serve clients according to their ever-changing needs in today’s work environment. Staying on top of trends and current innovations is key to continued success.

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