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The Simply Smarter Blog

The Simply Smarter Blog

Expanding Your Palette: All About Color-Logic and Sharp’s Potential for Endless Creativity

Melanie Camacho /

If you haven’t heard the news yet, Sharp’s BP-1200S 6-Color Digital Press, already a powerhouse of innovation, has just raised the bar by including the recently launched Color-Logic S.M.A.R.T Centre Artwork Library as a standard feature. This transformative addition is set to redefine the way printers approach design and marketing, offering unparalleled benefits to licensed Color-Logic printers. By equipping printers with more tools and ready-to-use examples, it opens up new possibilities to showcase the full potential of print embellishments to customers.

Printing in the Digital Age: How Marketers Can Use Printed Materials for Innovative Strategies

Dino Pagliarello /

Despite living in the digital world of AI and social media, print is still alive and well, thanks in no small part to the creative marketers who are using it to stand out. Online content is abundant and ephemeral today, but printed marketing materials can offer a lasting impression and a tangible connection with customers. Today's savvy marketers are looking for unique printing solutions that can showcase their brand identity and deliver their message effectively. Here are a few methods that are trending.

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