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The Simply Smarter Blog

The Simply Smarter Blog

How to Build Your Brand with Content Marketing

Naeran Rubio /

Today’s consumers don’t like being sold to. We are bombarded by targeted ads so much so that we immediately put up our guard. We don’t trust what we are told and typically ignore the barrage of sales messages we get every day. So, what is a business owner to do? The solution is content marketing, which with a little effort and some creativity can effectively attract, nurture and retain customers without breaking the bank.

Why Managing Your Printers is More Important than Ever in a Hybrid Workplace

Wendi Hopewell /

Despite all the talk of the paperless office, over the past decade even more businesses have become aware of the benefits a managed print services (MPS) program can deliver. Printing remains essential, with almost half of companies saying that print will be important through at least 2025. However, due to the COVID-19-induced acceleration of the hybrid workplace combining in-office and work-from-home employees, print deployments are being reevaluated. In the hybrid work environment the proper execution of MPS is more important than ever, as organizations need workers to focus on the real business of the company rather than worry about the management of printers and copiers.

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