Every morning, you wake up and go through your routine before heading into the physical office or home office to start your day. When you get to your desk, you log into your computer and open your email. While sorting through your mailboxes, you notice that essential emails such as an RFP you were expecting, an invoice you’ve been waiting for, or important messages from vendors and partners are sitting in your spam folder. You might ask yourself, “how did these end up in here?” - a question that gets asked more frequently than you would expect. Missing these emails is not only frustrating, but it can also affect your business’s bottom line. Read on to learn why emails are marked as spam and how you can improve email deliverability.