Expanding Your Palette: All About Color-Logic and Sharp’s Potential for Endless Creativity
The world of print production is constantly shape shifting, so staying ahead of the creative curve requires more than just cutting-edge technology—it demands a seamless integration of creativity, efficiency, and market-ready solutions.
If you haven’t heard the news yet, Sharp’s BP-1200S 6-Color Digital Press, already a powerhouse of innovation, has just raised the bar by including the recently launched Color-Logic S.M.A.R.T Centre Artwork Library as a standard feature. This transformative addition is set to redefine the way printers approach design and marketing, offering unparalleled benefits to licensed Color-Logic printers. By equipping printers with more tools and ready-to-use examples, it opens up new possibilities to showcase the full potential of print embellishments to customers.
What Is the S.M.A.R.T Centre Artwork Library?
The Color-Logic S.M.A.R.T Centre (Software, Marketing, Artwork, Resources, and Training) is a comprehensive solution that empowers printer, both small and large, to create stunning metallic embellishments and print designs effortlessly.
Why is this important? It features over 200 press-ready marketing files with more than 400 SKUs. This expansive library eliminates the time-consuming and costly process of developing sample files from scratch—a huge relief for smaller, over-stretched print teams. These files are meticulously crafted to cater to a wide range of applications, including but most definitely not limited to:
- Product literature
- Packaging and labels
- Point-of-purchase displays
- Signage
- Direct mail
- Business cards
- Diplomas
Designed specifically for use with white ink/toner on metallic stock or silver ink/toner on paper, the S.M.A.R.T Centre provides a comprehensive toolkit for showcasing the possibilities of print embellishments.
Why It Matters: Solving Key Challenges for Printers
For many printers, the process of creating high-quality, embellished sample files can be a bottleneck. It requires significant resources, whether employing in-house designers or outsourcing to agencies. This challenge diverts focus from core sales activities, hindering business growth. The S.M.A.R.T Centre can help kiss these pain points goodbye in the following ways:
- Saving Time: With 200+ press-ready files available immediately, printers can start producing samples on the day their Sharp BP-1200S is installed.
- Reducing Costs: The estimated value of these files ranges from $60,000 to $100,000, considering the cost of hiring designers or agencies to create similar materials.
- Enhancing Marketing: Tangible, embellished samples allow sales teams to demonstrate the value of 5th and 6th color embellishments directly to clients, driving engagement and closing deals faster.
Seamless Integration with the Sharp BP-1200S
The BP-1200S 6-Color Digital Press, launched in early 2024, is already a leader in its category, boasting impressive capabilities to produce vibrant, high-quality prints with metallic embellishments. With the inclusion of the S.M.A.R.T Centre Artwork Library, the digital press transforms into an end-to-end solution for creating, producing, and marketing enhanced print materials.
Here’s how it works:
- Production: The BP-1200S excels in producing high-impact designs using white or silver ink/toner.
- Design: The included Color-Logic Design Suite and FX-Viewer simplify the creation and preview of metallic embellishments within Adobe Creative Cloud, empowering designers of all skill levels.
- Marketing: The S.M.A.R.T Centre provides pre-designed files tailored to market needs, enabling printers to showcase their capabilities immediately.
The Tangible Impact of Embellishments
As Dino Pagliarello, VP of Product Marketing and Production Print at Sharp Imaging and Information Company of America, puts it: “Nothing conveys the value of embellishments quite like a printed marketing piece in your hand.” The S.M.A.R.T Centre files make it easy for printers to demonstrate the dramatic difference between standard CMYK prints and those enhanced with metallic effects, creating an unforgettable impression on potential clients. Check out this video of Dino’s booth tour during the latest Printing Unted Expo.
Empowering Printers to Lead in a Competitive Market
In today’s competitive landscape, standing out is essential. The Sharp BP-1200S and Color-Logic S.M.A.R.T Centre combination equips printers with the tools to do just that. Whether it’s producing dazzling direct mail campaigns or luxurious product packaging, this integrated solution ensures that licensed Color-Logic printers can:
- Streamline workflows
- Reduce production times
- Delight clients with visually stunning results
Is Your Business Ready to Shine?
With the Sharp BP-1200S 6-Color Digital Press and the Color-Logic S.M.A.R.T Centre Artwork Library, the future of print is here. Unlock new opportunities, captivate your clients, and lead the market with metallic embellishments that leave a lasting impact.
Learn more about the Sharp BP-1200S and other innovative solutions at business.sharpusa.com.