The Simply Smarter Blog

If we had to select positive outcome from the disruption that schools and students had to face from the COVID-19 pandemic, it’s that there has been a renaissance in classroom technology upgrades. And they’re here to stay! See how these schools were able to implement customized technology to remain flexible, and more importantly, open for our children.

Today’s consumers don’t like being sold to. We are bombarded by targeted ads so much so that we immediately put up our guard. We don’t trust what we are told and typically ignore the barrage of sales messages we get every day. So, what is a business owner to do? The solution is content marketing, which with a little effort and some creativity can effectively attract, nurture and retain customers without breaking the bank.

Remember when we all gathered in a conference room for meetings? Fitting as many people as we could at the table, while others grabbed chairs and sat around the outskirts?  Feels just like yesterday, doesn’t it? Well, while meetings will always happen, the way we conduct them has changed, perhaps forever.

In recent years, business world has undergone substantial changes, with an increase in the adoption of digital technologies, flexible work environments and virtual meetings.

Let’s talk about a few things to consider when attending a virtual meeting. Read on to learn about the 5 Do’s and Don’ts of virtual meeting etiquette.

Over the past few years, remote and hybrid work setups have become the norm.  Combining remote and in-person work can benefit everyone by offering flexibility and the opportunity to tailor work environments to different tasks. While many companies are still navigating their optimal balance – such as three days in the office and two days remote – it is evident that this hybrid work model is not just a passing trend but a permanent feature in the modern work environment.

Although many of us are used to working from home, it’s important to remember that there are many differences between working in a corporate space and home office in terms of IT security. With the rate of cyber-attacks increasing by nearly 600% during the pandemic, it’s critical for organizations to have both their own devices, and those of their employees, fully secure in order to reduce the risk of an attack.

I am a proud Gen Xer. I loved growing up in the age where we experienced seismic technology shifts. We are a strange hybrid of digital users who are extremely comfortable with technology but still remember a time when things were a bit more primitive.

There is no question that life is much easier today with the influx of technology, especially in the workplace.  If this past year and a half has taught us anything, it’s that in the education field and business world at least, you have to be somewhat tech savvy to keep up with the times. Read on to learn how tech has evolved.

The landscape in which we work has forever changed. When companies were forced to operate remotely, many employees across the globe got a taste of what it was like to work from home full-time. Now, many organizations are choosing to operate with a hybrid workforce as a permanent solution to reduce costs and adapt to their employees' needs.

Yet, despite the benefits of a hybrid work environment, the way employees see culture and how organizations build it is evolving. With a dispersed workforce, it's essentially harder for organizations to connect with their people to create a unified cultural experience. In this blog post, we discuss five ways to build culture in a hybrid work environment to help your organization overcome challenges from a physically dispersed workforce.

Recently, a security vulnerability in an open-source library called Log4J2 was made public on December 9, 2021. The Log4J2 library is a logging framework widely deployed within many Java-based applications. If the vulnerability is exploited, malicious intruders can pass and execute malware into the framework that could potentially allow them to access sensitive date and take control of targeted systems. Sharp has been working to assess the risk of the Log4J2 security vulnerability and how it affects Sharp document systems, professional and commercial display products and related applications, and services.

Understanding the importance of the retail experience, Sharp was able to successfully provide technology solutions for two iconic fashion brands’ prime retail locations in the heart of some of Manhattan, New York’s busiest shopping districts. Both brands had their own challenges and received a Sharp makeover that resulted in satisfaction from both the designers and their customers.

Once upon a time, office workers got up and drove to the office, clocked in, and worked from 8 to 5. Then they went home, disconnected, and lived their personal lives until the next morning when they did it all over again. Then came technology – internet, smartphones, 5G. The lines blurred as workers had access to emails and network servers 24/7 – and supervisors and clients had access to them. And yet, even as the office continued to cross the line further and further into the home, standard wisdom was that employees needed to be in the office to do their jobs. Then COVID-19 came along and workers couldn’t be in the office and we entered the era of work-from-home, aka WFH.

In this digital era, the need to wake up at 2 a.m., pack a duffle bag full of camping gear and load the car full of snacks and essentials to get early deals at stores are long gone. Additionally, the worry about massive crowds (especially during a pandemic), long lines, empty shelves and the occasional pickpocket are a thing of the past. However, online shopping isn’t completely without worry, and there are still many reasons to safeguard your financial and personal information while shopping online.

In this article, you will find six online shopping tips to help avoid data breaches and fraudulent charges by keeping your information out of the hands of people who made the naughty list this year.

Every morning, you wake up and go through your routine before heading into the physical office or home office to start your day. When you get to your desk, you log into your computer and open your email. While sorting through your mailboxes, you notice that essential emails such as an RFP you were expecting, an invoice you’ve been waiting for, or important messages from vendors and partners are sitting in your spam folder. You might ask yourself, “how did these end up in here?” - a question that gets asked more frequently than you would expect. Missing these emails is not only frustrating, but it can also affect your business’s bottom line. Read on to learn why emails are marked as spam and how you can improve email deliverability.

According to the FBI’s Internet Crime Report, there was an increase of 300,000 crime complaints from 2019 to 2020, with the top three scams including phishing, non-payment/non-delivery and extortion. These threats will continue to be dangerous for organizations of any size as employee remote and hybrid work formats become more ubiquitous. In fact, we conducted a survey with the Enterprise Strategy Group (ESG) which found that small businesses are still struggling to navigate the rapidly changing cybersecurity landscape, with nearly half experiencing multiple incidents in the 12 months leading up to the study.

This cybersecurity awareness month, we’re sharing a few tips that you can help address these concerns and prevent your small businesses from becoming cybercrime victims.

Although October is officially National Cybersecurity Month, the truth is that cybersecurity awareness needs to be a year-round endeavor. The annual Cost of a Data Breach Report from the Ponemon Institute and IBM shows 2021 had the highest average cost of a data breach in the report’s 17-year history — $4.24 million, up 10% from the previous year. In the U.S., the country with the highest cost, the average was more than $9 million.

If, as an organization, you’re not taking security seriously by this point, then it’s only a matter of time before you’re the next victim. Start now with the knowledge that every device on your network and every person with access to those devices is a potential attack vector — and yes, that includes copiers and multifunction printers (MFPs).

Our latest edition of our Simply Smarter Leadership Q&A series features our Chief Financial Officer, Moonsun Park. A recent recipient of the 2021 NJBIZ Best 50 Women in Business, Moonsun talks about some of her greatest accomplishments in a career that has spanned more than two decades, as well as key advice for women starting out their careers.

It’s one thing to run a business but it’s quite another to create an environment where workers love to come in every day. Employees are an essential part of every business and are what keep organizations progressing, growing and contributing to a greater good. A 2019 study from the University of Oxford found that happy, satisfied employees are 13% more productive with their time at work. Happier, more engaged employees will also create a positive work environment that can foster new relationships, lead to better recruitment and retention and ultimately provide workers with an individual sense of achievement and satisfaction.

As a recent recipient of NJBiz’s “Best Place to Work in New Jersey” 2021, we’re sharing five tips on creating a top workplace, based on what we’ve learned from our workers and what we know they appreciate.

Healthcare organizations have faced unprecedented challenges over the last year. In addition to the ever-present tasks of juggling client needs, working within budget restrictions, keeping up with compliance regulations and handling staffing requirements, there have been the unique challenges brought on by the COVID-19 pandemic — intake systems that have been overwhelmed, a sudden boom in telehealth, the increased cyber threats brought on by bad actors ready to take advantage of the chaos, and the need to remain compliant with HIPAA and other regulations.

Fortunately, technology has kept up with a rapidly changing world, and there are a variety of solutions designed to meet healthcare’s challenges.

What do some of those solutions look like?

With the rapid increase of digital transformation in the past few years, the need to support a hybrid or remote workforce is paramount. But, how do you enable employees to work efficiently with one another – sometimes nationwide or globally, connect with clients virtually, and eliminate communication barriers and productivity issues, all while working to lower IT costs?

Sounds like a lot, right? (It is), but the answer is simple – by implementing a Unified Communications solution.

It’s back to school time!  Gone are the days of backpacks being weighed down with multiple, heavy textbooks and folders stuffed with numerous worksheets handed out to students.  Today, since most schoolwork is done online, one of the most important school supplies is a laptop. And, when it’s time for college, the knowledge gained on a laptop that runs on the Windows operating system will be beneficial.  Most professors will use and also require students to use Microsoft Office programs which can only be found on Windows operating systems.  Students may need specialized software, such as Adobe Photoshop, which isn’t available on Chrome-based operating systems.  So why not get high school students prepared early? In this article, we will explore some of the top priorities when considering purchasing a laptop for high school students. 

You either have it, know of it, or are still fighting the trauma flashbacks – that clunky, slow, larger than life work laptop. The muscle required to tow it to and from the office probably qualified you for the Olympic sport of weightlifting. Fortunately, technology has advanced, and now lighter, faster and leaner laptops are on the market. Since many models look the same and have similar features, laptop shopping can be overwhelming – especially when you’re buying them for your entire office staff.

Laptops see heavy daily use, now more than ever before. Business laptops are generally more expensive, but the extra cost ensures a higher-quality product. While it’s tempting for some businesses to focus solely on cost when choosing a laptop to buy in bulk, you could be signing yourself up for the same decision in another two years, not to mention other headaches along the way. Read on for a few factors to consider that contribute to the quality and longevity of your devices.

Many of us fondly remember the hit sitcom Parks and Recreation, especially the adorable character Leslie Knope (played by hilarious comedian Amy Poehler), who stopped at nothing to beautify the fictional town of Pawnee, Indiana. And while Leslie persevered and grew in her career, there is another key takeaway from the show that remains applicable six years after it went off the air: serving in local government is an essential – and often thankless – job.

Municipalities work hard to get information to their citizens about events, community programs and safety updates. Local residents may not always see all the work going on behind the curtain, but it’s considerable and usually time sensitive. With all of these responsibilities, figuring out and updating technology can often fall to the bottom of the priority list, despite the need for the right tech to do the job. This is also a space where printing is still very much necessary, as local governments need to constantly produce public documents such as booklets and brochures, sometimes in multiple languages, and frequently on tight budgets. City workers simply can’t afford to have their printers break down or malfunction.

Here are a couple of examples of how local government agencies addressed some of their printing and technology challenges to serve their constituents more effectively.

Doesn’t it seem like more and more cybersecurity horror stories are popping up in your news feed? I know I’ve seen an uptick, especially these past few months. Cybercrime is becoming child’s play for brazen hackers with little to fear and a whole lot to gain. The ambiguous nature of bitcoin and the extremely difficult pursuit of apprehending cybercriminals has emboldened them to make audacious ultimatums.

Over the Fourth of July weekend, the ransomware gang REvil that hit JBS Foods last month made headlines once again for a ransomware attack that started with Florida-based IT firm Kaseya in an attempt to extort a $70 million bitcoin payment. While extraordinary attacks like these are newsworthy, small and midsize businesses (SMB) are getting hit too, and a majority are paying to get their data back.

Today’s government marketplace has changed.  Budgets are constrained and staffing is reduced.  To fill this void, government, education, and nonprofit organizations are turning to cooperative purchasing to obtain the goods and services they need without the hassle and aggravation of sending projects out for bid. 

Whether you’re headed into a job interview, presentation, or a special occasion, it’s important to “look the part.” The same applies to dressing up your learning environment technology. In schools, having a modern space, tools and resources allows students to be informed, stay motivated and communicate with ease. The COVID-19 pandemic has launched educators and students into completely new ways of learning where they rely on technology more than ever. While we know the impact that interactive displays have on the classroom, adding digital signage to school common areas can make a major visual impact while providing a simplified way to communicate to large audiences at once.  

Traditionally associated with retail spaces, fast food and fast casual restaurants, digital signage is seeing increased demand from K-12 to colleges and universities. There are countless locations within a school – some you may not have thought of – where digital signage can make a difference. 

Just picture this— you’re a new employee diligently working, and out of the blue, your CEO e-mails you, asking for 10 Amazon gift cards. She says it’s for an important project she’s working on and she needs the gift cards ASAP! The pressure is on and you take a break from your hectic to-do list, and begin ordering the gift cards, until you realize… the person emailing is not your boss after all, but rather, a sneaky cybercriminal. And just like that, you are the newest victim of a phishing scam. How mortifying, right? Well luckily, there are steps that can be taken in order to avoid such embarrassing catastrophes.

If you think about your day, you do a lot to ensure the security of your person and your belongings. Leaving the house? Lock the doors and windows, possibly set the security system. Leaving your car? Always make sure to hear that beep as you walk away clicking the lock button on your keypad. Going into the office? Probably need that key fob to get into the building. These actions are so simple that we sometimes don’t even realize we’re doing them – and that’s how simple securing your company’s data from cybercriminals should be.

Despite all the talk of the paperless office, over the past decade even more businesses have become aware of the benefits a managed print services (MPS) program can deliver. Printing remains essential, with almost half of companies saying that print will be important through at least 2025. However, due to the COVID-19-induced acceleration of the hybrid workplace combining in-office and work-from-home employees, print deployments are being reevaluated. In the hybrid work environment the proper execution of MPS is more important than ever, as organizations need workers to focus on the real business of the company rather than worry about the management of printers and copiers.

There are only nine years left until the target date for achieving the United Nations Sustainable Development Goals. For the Earth, that’s like a nanosecond of a geologic era, so it’s crucial we do our part for our planet now if we haven’t already. From our home office environment to shared workspaces, there are many ways we can minimize our carbon footprint. In honor of Earth Day, here are some ways that you can help make a difference with your office equipment to create a cleaner, greener planet.

You’re about to take that perfect picture on your smart device – with the perfect lighting, in the perfect setting. But you come to find out that your storage is maxed out! Just delete some old photos to make room, right? That’s when you come to the next realization – you never backed up your old photos! Unfortunately, mistakes and mishaps are unavoidable. There are ways to proactively get ahead of data loss, with more tools available than ever before to help make the process easy even for the worst procrastinators and most tech-challenged users among us. Here are four important tips to help you get started on your backup journey.

Remember when webinars used to be a novelty? Some organizations may have been a bit reticent to make them a part of their routine and implemented them sparingly instead of in-person meetings, while others eschewed them entirely. However, as we’ve continued to shift to a more remote world, their value and necessity as a critical communication tool for businesses has increased. Now more than ever, small and medium sized businesses (SMBs) can use webinars to highlight their solutions and expertise in a variety of subjects while also reaching and growing their current audience. Because they will likely be a part of our professional and personal lives for the foreseeable future, here are three tips to ensure you have the right content and technology so your next webinar runs smoothly.

Just like leasing a car or a phone, it’s possible, and sometimes more beneficial, to lease office equipment. If your organization is thinking of upgrading an old copier or multifunction printer (MFP), have you considered leasing? While there are benefits of purchasing a new piece of office equipment, you could also be looking at higher upfront fees, costs for replacing and repairing parts, and being stuck using outdated technology with the rapidly evolving pace of innovation.